Now, you can unmask the new you. Dermairis officially launched in the Philippines last November at a private venue in Fort Bonifacio, Taguig.
Among the first to experience the breakthrough skincare product were top print and online lifestyle media, who were treated to a night of luxurious pampering by JW Healthcare Philippines (JWHP), the local sales subsidiary of JW Group, a leading pharmaceutical company in Korea.
Glenda Arceno, JWHP’s General Manager, welcomed media guests and partners with a brief introduction of JWHP and JW Group.
According to Arceno, JW has presence in more than 45 countries. Its headquarters is located in the Gangnam area of Seoul, South Korea. The holding company controls several business groups, manufacturing facilities, and research centers, one of which is JW Crea Gene, the developer of Dermairis.
Offering direct sales and marketing of JW products, JWHP has been in the country since August 2013. Dermairis, which follows a line of successful medical products such as pharmaceuticals, IV infusions, and antibiotics, marks JWHP’s expansion into the cosmeceutical space and more innovative products are set to come.
“JW Group’s founding spirit is anchored in our respect for life. This is what motivates us in dealing with our patients and in dealing with our customers,” Arceno said.
Arceno’s declaration echoes the earlier statement of Jinam Oh, Finance Head of JWHP: “JW Group, with its founding principle of Respect of Life, strives to supply high-quality healthcare and cosmeceutical products to patients and consumers globally.”
This commitment to beauty backed by science was evident at the launch party, where JWHP invited the glamorous dermatologist Dr. Crystal Roxas to talk about the importance of skincare.
“The skin is the largest organ of the body and it is the organ that is exposed to the external world,” Dr. Roxas said. “The skin reflects the general mental and physical well-being. It’s a sacrificial organ because when you’re stressed, the first sign is seen on your skin.”
She recommended the basic routine of regular cleansing, exfoliation, toning, moisturizing, and protection, and taught the audience how to perform each step properly.
After a string of exciting games and prizes, it was time to unveil the much-awaited 4-in-1 face mask as the room decked in pink and blue decor erupted in revelry. Soon after the confetti had dropped, the Dermairis Mask promotional video was also shown for the first time.
Following the live music care of event host DJ Ana Ramsey of MOR 101.9, guests were treated to dinner, drinks, and a relaxing massage, the perfect way to cap a night of beauty and pampering.
Two variants of the Dermairis Mask were launched. The Dermairis Blue consists of air pockets that contain nutrients, while the Dermairis Pink uses soft microfiber that is finer than a hair strand.
The Dermairis Blue has a suggested retail price of P70, while the Dermairis Pink is offered at an SRP of P150. The masks are available at leading beauty and wellness counters, drugstores, and skin clinics nationwide.