ABS-CBN’s multi-channel network Chicken Pork Adobo, a roster of online content creators and sensations nurtured by the network, is now known as Adober Studios to reflect its push to become an international brand that showcases Filipino talent and forward-looking content for both local and international digital audiences.
Established in July 2015, the multi-channel network now has 550 content creators who have gained massive followings or are known for their unique appeal.
To respond to their fans’ clamor, top ‘Adobers’ Cong TV, Riva Quenery, Jomie Hospital, Pamela Swing, Thats Bella, and Emman Nimedez bonded with their fans in a meet-and-greet last Thursday (September 28) in Chika-an Lahug, Cebu City.
A grand meet-and-greet, fair, and concert featuring more Adober Studios’ creators will also bring together fans on November 26 at Philippine Trade Training Center in Pasay City.
The online creators of Adober Studios have conceptualized and produced other original series that offer entertainment with a personal flavor.
There is the “Unspoken Rules,” which imparts guidelines on handling life and romantic situations through narrative episodes that are laced with spoken poetry, has become viral and driven the growth of the Adober Studios’ Facebook page to more than 500,000 followers. Its book version will also be released by ABS-CBN Publishing this year.
“Bakit Ka Single?” taps into the emotions of millennials by attempting to answer the question with each episode. The wildly successful series has amassed millions of views on both YouTube and Facebook and enjoyed social media buzz.
“Dear Adobers,” meanwhile, gathers fans’ favorite content creators, who give their insights on questions sent in by fans about life and love.
Adober Studios creators produce their own content on their channels and tackle a variety of topics that range from fashion, comedy, music, lifestyle, entertainment to arts and crafts, food, parenting.
It is one the digital initiatives of the ABS-CBN, which is rapidly transitioning into an agile digital company with the biggest online presence among all media companies, and a growing list of digital properties.
Also part of its growing roster of creators are Kapamilya celebrities Kristel Fulgar, Andrea Brillantes, Alexa Ilacad, AC Bonifacio, Xian Lim, Melissa Ricks, and online sensations Lloyd Café Cadena, Mich Liggayu, and Bretman Rock.