ABS-CBN Corporation, the country’s leading media and entertainment company, dominated the digital space in 2016 as many Filipinos in and out of the country turned to its media website and social media accounts to get the latest in news and entertainment.
In 2016, www.abs-cbn.com breached three billion page views and averaged 40.3 million monthly users, becoming the biggest local website in the country. It also ranked fourth after global giants Facebook, YouTube, and Google, according to web traffic data and analytics site Alexa.
ABS-CBN Entertainment and PUSH.com.ph made ABS-CBN the biggest source of entertainment news and features as Filipinos sought updates and trivia about their favorite stars and Kapamilya programs, while ABS-CBN News remained Filipinos’ most dominant source of news for the past four years.
Also emerging as last year’s go-to sports page was ABS-CBN Sports, as it served up news updates about major sports leagues and began operating NBA.com/Philippines, the National Basketball Association (NBA)‘s official digital destination in the country, and ended up outdoing foreign sports websites.
On social media, ABS-CBN also sustained its lead ahead of all media outlets.
ABS-CBN’s Twitter account for its music channel MYX is still the most followed Twitter account in the country with 5.91 million followers. More Twitter users also rely on ABS-CBN News, which has 5.06 million followers, compared to GMA News’ 4.94 million.
Also commanding the biggest following on Facebook are ABS-CBN and ABS-CBN News, with 14.08 million likes and 13.22 million likes, respectively, compared to GMA Network’s 11.2 million and GMA News’ 9.22 million likes.
ABS-CBN’s dominance also extends to video streaming service YouTube, where four of its channels – including ABS-CBN News (2.07 billion views), Star Music (617 million views), and Star Cinema (362 million views) – rank in the top ten Filipino channels. ABS-CBN Entertainment’s channel, meanwhile, ranks first in the country and 20th in the world in terms of views (5.9 billion views), besting even other global media outlets. It even surpassed global news outlets CNN, BBC, ABC News, and Al Jhazeera.
The Kapamilya network, home to the nation’s top-rating TV programs, box-office films, and best-selling books and music, is rapidly transitioning into an agile digital company with the biggest online presence among all media companies, and a growing list of digital properties.
Last year, it also reached out to online audiences with its digital marketing initiative and multi-channel network Adober Studios, formerly called Chicken Pork Adobo. It continued to gain tremendous headway in 2016, enlisting more than 350 Youtube creators, and launching two original series, “Trot or Charot” and “Unspoken Rules.”
ABS-CBN also launched three major digital events that attracted unprecedented number of unique visitors to its sites – the Push Awards, music portal OneMusic.PH, and the Choose Philippines Awards.