In showbiz, it’s no longer enough to have a beautiful, flawless face in order to succeed. Persistence, dedication to improving one’s craft and talent are required in order to stand out among numerous wannabes.
Young actress and singer Loisa Andalio knows this all too well. Loisa, who appears in her very first TV commercial for Ever Bilena, believes versatility is key to finding success in show business. Not surprisingly, this principle can be seen in the new TVC which shows her waking up and imagining her day as a “cool girl” on the city streets, a fun-loving talented dancer, a high-impact performer, or a sweetly romantic date partner.
In real life, Loisa is all of these and more.
This girl, who constantly reaches out to her 574,000 followers on Twitter and 1.9 million on Instagram, makes it a point to live up to her title as the “Talented Darling of Parañaque” by making sure she looks and gives her best in every performance, whether at the Sunday musical variety show ASAP, on Showtime as one of the members of girl group “Girl Trends,” or her roles in ABS-CBN shows such as Goldie in Wansapanataym and Agatha in My Dear Heart.
The self-confessed beauty enthusiast – who proudly says she does her own make-up on Showtime – shares, “I love being on ASAP and Showtime because I have more freedom to be myself and I express this by playing around with different make-up looks. Thankfully, Ever Bilena helps me create different looks for the various roles that I need to play.”
The PBB alumna’s excitement over being the face of the country’s leading cosmetics brand is not just because it’s her first-ever TVC, but also because a long-time fan of Ever Bilena.
“I have loved Ever Bilena’s Lip and Cheek Tint since I was in high school, before entering showbiz,” Loisa says. “I have had it even when I began doing my own make-up for events and TV shows, up to now. I am really happy to be part of the Ever Bilena family, because I never once thought that all those things would lead me to where I am today!”
And there’s more in store for Loisa: apart from becoming the new Ever Bilena endorser, she is set to celebrate make her solo performing debut on her 18th birthday through Lo18a: A Birthday Concert on April 29 at the Music Museum. She also looks forward to new projects once her Wansapanataym series reaches its conclusion.
With all these opportunities as a singer, dancer and actress coming her way, she only feels blessed that the industry has ultimately been good to her, in spite of the haters and bashers. The talented star promises to work even harder and to continue honing her skills for the benefit of her supporters.
“I want to look my best and give my best performance all the time – as a singer, a dancer, an actress, and even through my posts on social media because it’s the only way to thank and inspire my fans and followers to continue supporting me,” Loisa says.