On March 19, McDonald’s celebrated National Breakfast Day by distributing thousands of free Longgadesal sandwiches to customers all over the country.
Aiming to bring happiness to more people this year, McDonald’s also brought the National Breakfast Day cheer to certain communities that were in need of an extra dose of positivity. Through the distribution of its newest breakfast offering, McDonald’s provided a memorable breakfast experience to fellow Filipinos who were displaced during the recent eruption of Mt. Mayon in Albay, and to the evacuees of Marawi, who fled their homes during to the armed conflict.
Last March 5 and 6, 2018, McDonald’s gave thousands of free Longgadesal sandwiches across five evacuation centers in Albay, Legazpi. The team also visited the Bakwit Village Transition Shelter in Marawi last March 11, 2018, where the evacuees were delighted to taste McDonald’s newest breakfast offering. The simple act of giving the gift of a free sandwich brought light to their day and spread cheer amongst the evacuess.
As part of its annual tradition, McDonald’s continues to feature inspiring stories of hope and new beginnings or “bagong simula” through an online video that is released on National Breakfast Day.
This year, McDonald’s shed light on the moving story of mothers who gave birth to children, or their “baby bakwits” in evacuation centers during the Marawi siege. The video features the visit of veteran journalist Atom Araullo, as he listened to the stories of the mothers’ everyday struggles and hopes—stories that echoed their desire to rebuild their lives. Amidst the difficulties of living away from their homes, they managed to nurture their newborns and remain helpful for the future that lies ahead of them and their “Baby Bakwits.”
“National Breakfast Day has always been about giving customers a memorable breakfast experience,” says Kenneth S. Yang, McDonald’s Philippines’ President and Chief Executive Officer. “This year, McDonald’s reached out to our fellow Filipinos who are most in need, following recent events that happened in their communities. We’re happy that we were able to extend the goodness of a McDonald’s breakfast to our fellow countrymen in Albay and Marawi,” Yang concluded.
Watch the inspiring story of the Baby Bakwits here.