Bensimon Celebrates Diversity with Fete de la Musique

Before the ubiquity of behemoth music festivals invaded popular culture, this country had Fete de la Musique. Originally celebrated in France, the concept was introduced to the Philippines 20 years ago, as a way to celebrate freedom and culture through the universal language of music. It is known today as the two-decade strong, annual music…

Gift-Giving Still a Good Marketing Investment

Is your PR budget being “realigned”? Before you trim or worse, scrap your budget for corporate gifts, think again. Shrugging off corporate gift-giving as an unnecessary expense may be one of the biggest branding mistakes you can make. With ever-increasing competition across all sectors and industries, that little token might just be the final push…

Jasmine Curtis-Smith’s Sweetest Valentine’s Day

February is the month of giving love and showing people how much you care. Even at the tender age of nineteen, rising star Jasmin Curtis-Smith is no stranger to bringing happiness and hope to others. During the relief operations for Typhoon Maring, for example, the young celebrity worked with World Vision and Habagat response teams to…

Asian Christian Art Association and National Commission Culture and the Arts Ink Agreement For Art Republik Season Two

The Asian Christian Art Association (ACAA), a non-governmental organization that aims to promote art and theology, has signed a Memorandum of Agreement (MoA) with the National Commission for Culture and the Arts (NCCA) for the Second Season of a television program that profiles Filipino artists – Art Republik. The NCCA, created by Republic Act 7356,…