Sarah Meier Is METRO Magazine’s New Editor-In-Chief

She has donned many hats – model, writer, VJ, host, endorser, entrepreneur, event producer – over the years. This 2015, the statuesque Sarah Meier puts on yet one more  as she joins Metro, the country’s top fashion magazine, as its new editor-in-chief. Sarah Meier, who has been exposed consistently in the fashion industry throughout her…

Filipino Cultural Values Reflected In Top Ten YouTube Ads

Google Philippines released the 2014 YouTube Ads Leaderboard, revealing that not only do Filipinos respond well to culturally-relevant ads, but that the local advertising industry has gotten more accustomed to placing made-for-web content at the heart of their campaigns. The leaderboard celebrates the top ten brands that performed best through a combination of popularity (organic…

Grips Hair Wax Gets #LevelYap with James Yap!

Hair styling brand Grips has a new advocate in two-time PBA MVP James Yap. The star player will be the face of Grips Hair Wax #LevelYap campaign. Yap was chosen because he is one of the most favorite and iconic basketball stars in the country. Apart from winning seven PBA championships and being one of…

Miss Colombia Paulina Vega Is Miss Universe 2014!

22-year-old Miss Colombia Paulina Vega is now hailed as the most beautiful woman in the world after winning the Miss Universe title today. During the nerve-racking Q&A portion, the judge asked Miss Colombia to tell the audience what women could learn from men, her response was, “I believe that my country has been an example…

Richard Yap Launched as Avon’s Newest Brand Ambassador

Avon formally launched Richard Yap as the newest celebrity addition to their formidable endorser roster. The number one fragrance brand in the country has chosen the 47-year-old actor and businessman to become the face of its latest scent, RY. Ricjard Yap’s appeal in TV, movies, and various endorsements has been known to come from the celebrity’s positive…