adidas and FIFA Extend Partnership Until 2030

One of the longest and most successful partnerships in modern sports marketing history will continue. Today, FIFA and adidas formally announced an extension of their long-term partnership agreement granting adidas the Official Partner, Supplier and Licensee rights for the FIFA World Cup™ and all FIFA events until 2030. The announcement was made during a ceremony…

Epson Increases Aid For Typhoon Haiyan Survivors

Epson announced recently that it is increasing its aid for the survivors of Typhoon Haiyan (local name: Yolanda) to PhP6.372 million pesos.  The additional support was presented by Seiko Epson’s global president Minoru Usui to the Philippine Business for Social Progress (PBSP), a foundation that is providing relief and recovery assistance to devastated areas. The…

AirAsia Zest Rolls Out Piso Fare Promo

AirAsia Zest’s anticipated Piso fare is back again, this time in conjunction with promo seats available throughout AirAsia and AirAsia X’s extensive route network throughout the region and beyond. AirAsia Zest Piso seats are available for booking at www.airasia.com from today until 1st Dec 2013. Guests will be able to travel from 5 May 2014 up to 31 January 2015 with all-in…

Baguio-Based Band EVEN Hailed Champion at 1st Ever Converse ‘Get Loud’ Band Competition

Baguio-based band and North Luzon representative Even, whose song “Luminary” extols the virtue of holding one’s head up high, taking chances and being the best that you can be—important in this time of national crisis—was declared the first-ever “Converse Get Loud Band Competition” champ in the song writing & musical showdown  held at Excess Superclub…

Havaianas Philippines Retailer Donates 5,000 Flip-Flops For Yolanda Victims through Operation Blessing Foundation

Happy Soles for Happy Souls. With its iconic cheerful colors and fun prints, every pair of Havaianas flip-flop is sure to transport a person into a happy state. So when Tropical Retail Company, Inc.– All Flip-Flops, retailer of the well-loved quality footwear, Havaianas, in the Philippine  donated 5,000 flip-flops to Operation Blessing Foundation Philippines, Inc.…