Last year, BUM Equipment offered clothes that solely highlighted the emo-punk trend, this time, the brand is once again uping the style ante by creating a new collection that plays up the stylish glam-punk trend.
It seems BUM Equipment’s new design philosophy includes a new phase in design evolution, unpredictable and evolving which works well based on the print ads and billboard we’re seeing now.
According to Bienvenido P. Reyes, senior merchandiser and designer for BUM Equipment, this move was driven by the increasing demand of an older market. Reyes says, “The emo-punk trend captured the teen market. Of course, some of these loyal followers have now grown up. But even then, they still want to patronize BUM. That’s why we are somehow broadening the design concept of the brand to capture that new market.”
Although BUM Equipment is entering a new phase, its trademark “rebel” look, which its loyal followers have grown to love, will still be there: splashy colors, tribal elements, and wild prints.
For its upcoming collections, including its Summer Collection 2012, BUM will bring in new elements like outlined and geometric shapes, paisleys, plaids, and stripes. It will also bring in motorcycle jackets, shiny blouses, vests, tapered pants, cardigans, oversized T-shirts, Daisy-Dukes shorts, and studded pieces.