Students at the Manuel L. Quezon Elementary School discovered a new world of knowledge at the launch of the e.Studyante program, an e-learning advocacy program of P&G Philippines done in partnership with Smart Communications, Inc. (Smart) and the Synergeia Foundation.
School children in the Philippines face many challenges. Even the simple walk to school in the wee hours of the morning can be an arduous journey. In some parts of the country, they cross two mountain peaks, wade rivers, and cross muddy roads. When they arrive, they are faced with meager resources – overcrowded classrooms, outdated books and lack of school supplies – which all make for an uninspiring learning environment.
“We intend for this to complement traditional learning methods and tools instead of competing with them. A laptop and internet connectivity becomes their window to the world’s knowledge and places it at their fingertips real-time. People and places they had no access to before are now within their reach. These tools expand their horizons and minds, and encourages them to dream and attain a brighter future,” Sotelo said.
With the guidance of P&G employee volunteers, the kids also experienced the thrill of learning about email with the exercise of sending their very first email message as a reply to President Benigno Aquino III.
The Manuel L. Quezon Elementary School marks the beginning for P&G and the e.Studyante program. After an impactful 75th year, P&G is taking its commitment to children’s education to the next level with e.Studyante, which aims to provide 1,000,000 laptops by P&G’s centennial anniversary.
“This is not something we can do alone,” Sotelo said. “To help us reach our goal of 1,000,000 laptops, we would like to invite moms and Filipinos all over the country to support the e.Studyante program by buying P&G promo packs and spreading the word about the program to family and friends.”
Here’s a video performance of the students of Manuel L. Quezon Elementary School (with background song performed by Lea Salonga):
“We are committed to this program. In the next few months, we will give out a total of 400 laptops to five schools nationwide. But we hope that with your support, we will be able to give even more laptops in the coming years so we can reach the goal of providing 1,000,000 laptops to school children,” said Sotelo.
“We are very honored to be part of this initiative,” said Ramon Isberto, head of Smart’s Public Affairs Group. “Smart has always been supportive of programs that aim to improve the quality of education through ICT. We hope the Internet connectivity we provided makes learning easier, and information accessible to more children.”
Recently, Kapamilya stars like Boy Abunda, Aiai Delas Alas, Erich Gonzales, Matteo Guidecelli, Billie Crawford, Nikki Gil, Empress Schuck, Kathryn Bernardo, Julia Montes, EJ Falcon, Maja Salvador, Angelika Panganiban, Bea Alonzo, Kim Chiu, John Lloyd Cruz, Gretchen Barretto and Kris Aquino joined forces for the e.Studyante TVC below:
P&G and partners give students laptops and connectivity with its e.Studyante program