Skipping from one event to the other, I was rushing to get to SMX open grounds in front of Microtel hotel to witness a revolutionary presentation of ARIEL detergent powder. ARIEL goes 3D, a first of its kind in the Philippines. I was so excited to see this 3 dimensional spectacle featuring Bench‘s current collection styled by Sidney Yap; it was the Philippine Fashion Week after-all.
As I arrived, I was given my own 3D glasses. 3D TV from LG Electronics were also on display around the venue.The night started with the introduction of Ariel’s new technology in fabric care which is Ariel Stainlift.
1st: It polishes the clothing fibers.
2nd: It reduces the negative charge to reduce repulsion enabling it to penetrate deeper
3rd: It extracts the dirt and stains from the deep fiber layers to give a 3D deep clean
Then all the guests were asked to go to allocated viewing decks which were facing the Microtel hotel. Lights out; loud music pumping, I could feel the excitement of a real fashion show sans the real models, but their images magnified perhaps hundred times.