Uniliver And WFP Launches ‘Sandwich Heroes’ Campaign

Unilever and World Food Programme (WFP) have been working closely together for years globally. With Unilever Food Solutions, they recently launched a new campaign called “Sandwich Heroes” to help 40,000 children affected by malnutrition in Central Mindanao.

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Last October 24, Bloggers were invited thru the help of WFP Philippine Connector for Bloggers Against Hunger Flow Galindez, to witness the unveiling of “Sandwich Heroes” at the Uniliver office in Paco, Manila.

Sandwich Heroes seeks to make a difference in the lives of pre-school and grade school children in hard-to-reach areas in the Autonomous Region of Muslim Mindanao (ARMM). With every featured sandwich that we’ll order in participating restaurants, donations will be made to help feed school-age kids in the provinces of Maguindanao, Lanao del Norte, Lanao del Sur, North Cotabato, and Sultan Kudarat.

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“Through Sandwich Heroes, we are able to reach out beyond the chef’s kitchen and extend hope to children affected by malnutrition. As part of the Unilever Sustainable Living Plan that aims to improve the health and nutrition of 1 billion people worldwide, this partnership with the UN World Food Programme is our way of making a big difference through the small simple act of eating a sandwich.” says Unilever Food Solutions Managing Director Pinky Laurena. “Unilever is thus proud to be a global partner of the UN WFP in addressing the crucial question of food security. We are also thankful to the participating restaurants that have worked hand-in-hand with us in spreading the word about this project.”

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After explaining the purpose of the event, Bloggers were then tasked to create our very own ‘Heroes Sandwich’ – using a buffet of ingredients and toppings that we can use but with one condition that we will not have any left-overs.

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I choose to do a mix of burger, sausage, mushroom and some eggs to fill up my sandwich. Of course I included some fresh tomatoes and some vegetable leafs to make it healthy. But I didn’t ate it as I decided to share it instead to my friend I am meeting after the event. I guess that’s what this “Sandwich Heroes” is all about – to share.

Anyways, the featured sandwiches are available at participating establishments like Bigg’s Diner, Cibo, The Coffee Experience, CoffeeBreak, Figaro, HotShots, JD Bakeshop, KFC, Mushroomburger, The Flying Pig, Holy Cow, The Sandwich Guy, and Wham! Burgers.

It only takes as little as Php10.00 to provide a hot, nutritious meal for each child, and this simple act of giving goes a long way beyond making a kid happy for one day.

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About World Food Programme

The World Food Programme is the world’s largest humanitarian agency.

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