ABS-CBN has launched a campaign to help disaster-affected families by selling the “Kapamilya Parol” to jive with this year’s theme “Lumiliwanag ang Mundo sa Kwento ng Pasko”.
By purchasing a “Kapamilya Parol”, buyers are taking part in an effort to help disaster-affected families as all proceeds will be donated to Sagip Kapamilya, the ABS-CBN Foundation’s arm that provides relief to affected communities of disasters, as well as rehabilitation and disaster risk reduction projects.
Sagip Kapamilya will be allocating “Kapamilya Parol” funds to the people directly affected by the recent calamities of 2012, including orphaned children who are under the continued care and assistance of Sagip Kapamilya.
Buyers can hang these parols in their homes but it can also be donated to less fortunate families through the ABS-CBN Online Store at www.abscbnstore.multiply.com. ABS-CBN will give a parol in the donor’s name to a child or family affected by the calamities of 2012 and upon receipt of the parol, an email will be sent to the donor with the recipient’s name and if possible, a photo as well. Proceeds of the donated parols will still go to Sagip Kapamilya.
The “Kapamilya Parol”, with its central icon designed by kids orphaned during typhoon Sendong, is now available in SM Kultura, selected ABS-CBN Regional Network Stations, selected provincial department stores such as LCC Malls and Fiesta World Malls, and at the ABS-CBN Store. It is also available globally and nationwide through the ABS-CBN Online Store.
The ABS-CBN Christmas Campaign aims to highlight the Filipinos as bearers of light who never run out of kindness especially during dire times. Spread light and kindness by buying or donating a “Kapamilya Parol” now.