Most brands need a certain claim in order to market and sell its products. Some of these products however go overboard with its claims which fuel misconceptions and trickery. One such brand that does not sacrifice honesty in their claims for sales is the Phiten brand of wellness and sports accessories, and true enough, this has managed to help keep them stay on top of the market.
Mr. Colmenar further explained that “when we say it improves blood circulation, prevents injury and enhances flexibility, we are only saying that if you use our products, it can help you attain a balanced state, a relaxed state for the body.” Phiten is not a sports product; it is a health product. It merely promotes overall wellness and well-being, and a healthy lifestyle for its users rather than making a dramatic improvement of their skills and abilities. “You feel better as you do your job and when you feel better, you perform better and you tend to do more. When you are not stressed out, you accomplish more,” he added.
Phiten remains honest to its customers by not sensationalizing the benefits of their products. “If because of the three benefits you are able to score 50 points in basketball, I cannot categorically say that it is because of our product. But as far as you were not injured, and you feel more relaxed after the game, then we will say perhaps it is because Phiten helped in a way — that is our only claim,” he concludes.
It was founded in 1982 by its president, Yoshihiro Hirata, an alternative medicine practitioner. Now found in countries over Asia, Europe, and US, Phiten continues to create waves in the sports, wellness and fashion industries.
To learn more about Phiten and see its wide array of products, log on to www.phitenphil.com or visit any Phiten shop kiosk and consigned stores nationwide. Visit Phiten’s Facebook page www.facebook.com/phitenphilippines for updates and exciting online promos.