Hardie™ Man Challenge: The Ultimate Building Contest

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The country’s best builders battled it off in a unique challenge that tested their skills, workmanship, and expertise at the first ever Hardie™Man Challenge: The Ultimate Building Contest held at The Rockwell Tent last August 22, 2013.

Each builder fielded a team composed of three members. The challenge? Under time pressure, to install HardieFlex® walls, HardieFlex® ceilings, and the new HardieFlex® flooring which is designed specifically for the Philippine market.

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The event, according to Mark Sergio, Sales and Marketing Director of James Hardie, was a perfect opportunity to experience ease of installation of HardieFlex advanced building composite, which is known for its durability, high quality, versatility and dimension precision.

“Through the Hardie™Man Challenge, the builders demonstrated how easy it is to install HardieFlex even for do-it-yourself homebuilders and how beautifully it conforms to any design preference they please. HardieFlex is the next generation in building products that does not compromise peace of mind,” said Mark Sergio.

With Typhoon Maring just leaving the country and with an average of about 20 storms entering the Philippine area of responsibility, Filipino homeowners should be careful to use only authentic HardieFlex advanced building composite.  HardieFlex by James Hardie is resistant to damage caused by moisture, fire and termites and does not contain cancer-causing asbestos.

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When installed and maintained correctly, HardieFlex advanced building composite is designed to withstand varying weather conditions, from scorching dry heat to thick humidity; strong winds to typhoons, flooding, and constant moisture.

Being locally based, James Hardie can cater to homeowner’s needs faster. James Hardie has local consultants that are available anytime, anywhere in the country to provide product information and technical support.

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“James Hardie has been in the Philippines for 16 years as such we know the needs of Filipino homeowners — especially the need to build the best home that their loved ones deserve; a place where they can feel safe and secure, so they can enjoy precious family moments that last a lifetime. Now that’s what we call ‘living without compromise’,” explained Mark Sergio.


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