Singer-Songwriter Abby Asistio Battles Hair Loss with NovuHair

Since she was four years old, singer, songwriter and TV host Abby Asistio has been suffering from alopecia areata, an auto-immune skin disease resulting in partial or complete loss of hair on the scalp and the rest of the body.

“I went through a lot of tough periods in my life. Growing up, I accepted the fact that I could never meet that standards set by the world when it comes to beauty. If I were to even fit in and be considered normal, I must resort to hiding under hats, bandanas and my ever reliable wigs,” said Abby Asistio.

Abby Asistio lived through the entire process of experiencing hair fall: losing it little by little, and then deciding to shave it all completely. She even tried other hair loss remedies when she lived in the US for several years, including chemical-based products that have resulted in negative side effects.

She was just starting to finally embrace her “baldness”, when upon prodding from family and friends, Abby Asistio decided to give Novuhair a try. She experienced remarkable results in just a few months of regular use.

“It was the first time since I was diagnosed with the disease that I actually saw hair growing on my scalp. I never stopped using Novuhair since,” remarked Abby Asistio.


Novuhair is made of herbal ingredients that rejuvenate and nourish the hair and scalp. It increases nutrient flow and maintains its moisture, as well as helps improve blood circulation. This stimulates hair growth and aids in the prevention of excessive hair fall.

In addition to remedying hair loss, Novuhair also alleviates scalp itching and prevents hair-graying, ultimately improving the overall health and appearance of the scalp and hair.

Here’s her video interview for Orange Magazine where she talks about alopecia areata, what Novuhair did to help her battle with hair loss, and her other musical projects:

Late last year, she became the newest brand ambassador of Novuhair alongside TV host Kim Atienza. Other celebrity endorsers include hairdresser Fanny Serrano, beauty queen Gwendolyn Ruais and model-athlete Andrew Wolff.

“We at Novuhair are very happy to welcome Abby to our growing family. We are very happy for her as she triumphs over alopecia areata. Her testimonial is more than enough proof of our product’s efficacy,” says Sheila Mae Velilla, President of Nutramedica Inc.

One of the country’s top dermatologists have also affirmed the new growth of hair in Abby Asistio’s scalp, citing this as largely a potential result of the product’s effectiveness.

Speaking on behalf of other patients suffering from the disease, Abby is at the forefront of a national awareness campaign on alopecia areata.  A couple of years ago, she started an Instagram campaign in which she invited friends and family to pose with a double “A” (inverted V) sign using their fingers. The response was overwhelming as it received more than a thousand photos to date.

Things are looking bright for Abby as she recently launched her single “Beautiful” arranged by Jay Durias and the music video directed by Joaquin Valdes. This also serves as the theme for her #TheBeautifulProject – a alopecia areata awarness campaign.

“I have found my purpose and hope I can continue to inspire others with my story and music.  I realize now that more than a disease, I have been given a gift to impart my testimony. Indeed, one must never give up hope.” said Abby Asistio.


The natural ingredients in the formulation of Novuhair include moringa oleifera, panax ginseng, virgin coconut oil, and the essences of rosemary and lavender among others.

In response to growing demand from its users both here and abroad, Novuhair is now available in a special 2-in-1 Plus One pack, a combo inclusive of Novuhair Shampoo, Novuhair Topical Scalp Lotion, plus an additional bottle of Novuhair Shampoo.

Novuhair Topical Scalp Lotion is available in all Mercury Drug Stores and other leading drug stores nationwide as an individual purchase, part of a combo pack that includes a bottle of Novuhair Herbal Shampoo, and a 3-in-1 pack that includes the herbal shampoo and herbal conditioner.

For more information visit, or call the Novuhair hotlines at (02) 413-6570 and 0922-8830575.



Comments [1]

Leave A Comment

Your email address will not be published. Required fields are marked *