Globe Launches Rewards Program for Postpaid Subscribers

Sustaining momentum of its postpaid business with a subscriber base of over 2 million and revenues of P27.1 billion ending 2013, a 17% and 18% growth from previous year respectively, Globe Telecom launched its newest rewards program that will extend exclusive benefits to existing postpaid subscribers.

Globe Blue is the newest tier in the Globe Rewards membership portfolio that will reward mid-value customers with special perks and topnotch after-sales service. In order to qualify for a Globe Blue membership, postpaid subscribers should have a monthly service fee (MSF) or actual usage spend of at least P2,000 to P3,499 monthly.

As part of its membership privileges, Globe Blue cardholders will enjoy priority handling at Globe Stores with a dedicated customer lane available in 21 Globe Stores and faster after-sales support in other Globe Stores nationwide. Members will also be assigned a dedicated hotline for quick and expert help with their accounts.

Members will also enjoy seasonal treats like free movies, special offers from partner merchants for travel, dining, and other lifestyle establishments throughout their membership year.

The Globe Blue Rewards card also doubles as a GCASH MasterCard, where members can shop and swipe at any of the 34 million MasterCard merchants worldwide, including BancNet, MegaLink, and ExpressNet terminals, or withdraw from any BancNet, MegaLink, or ExpressNet ATMs. All transactions will be deducted from the user’s GCASH wallet.

“As a way to extend gratitude and recognize the support of our loyal customers, Globe is making the postpaid experience even more wonderful and rewarding with Globe Blue,” said Raul Macatangay, Head of Postpaid Business and Devices at Globe. “With Globe Blue, members can enjoy excellent after-sales support and freebies and discounts from our partner merchants, as well as the convenience of using a one-stop shop card for the ultimate shopping experience worldwide.”

All Globe Postpaid, Tattoo-at-Home and selected MyBusiness customers are eligible to qualify for a Globe Blue membership.

The Globe Blue rewards program was unveiled as part of the company’s Project Wonderful, which aims to help create a wonderful world for subscribers, businesses, and the nation. The new offer forms part of the project’s Brand-Building pillar, which brings to life the telco’s commitment to the customer with innovative products and services that provide a rewarding Globe experience.

In order to continue enjoying the benefits and privileges of Globe Blue, members will need to maintain their level of spending monthly, which can also upgrade their membership to Globe Platinum, the elite membership tier that extends the highest level of personalized service and most premium perks and privileges to customers.

To know more about Globe Blue, visit or call 730-1000.

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