Plains & Prints Unveils Classy, Fun Pre-Fall Collections 2014

Flattering silhouettes, vivid colors, and out-of-the-box prints. Class and sophistication meet bold and fun details. All these and more describe the fabulous ensemble that leading women’s clothes brand Plains and Prints has assembled for its Pre-Fall Collection.

Conceptualized by topnotch designer and Plains & Prints Creative Director Rhett Eala with the unique and sophisticated Plains and Prints woman in mind, the Pre-Fall Collectionwas  unveiled at a tea party at the new Plains and Prints store, located on the 5th Level of Shangri-la Plaza Mall, EDSA, Mandaluyong City, with no less than the Plains and Prints woman herself – Anne Curtis. The Plains and Prints Pre-Fall Collection is composed of four sets of off-the-rack ensembles that range from the playful, to the romantic, to the sophisticated.

Anne Curtis for Plains & Prints

Especially made for girly-girls is the Fleur de Lis collection. Giving off a romantic and very feminine vibe inspired by this year’s color, radiant orchid pink, Fleur de Lis uses different methods of printing to create interesting effects on the fabric in vibrant shades of fuchsia, purple, peach, and pink.

“Fleur de Lis was inspired by the color of the year, radiant orchid. I lifted a lot of inspiration from flowers, most especially their colors. I wanted to capture daintiness and sophistication all in one collection,’’ Rhett Eala notes.

Plains&Prints Pre-Fall Collection

During the Pre-Fall Collection launch in an afternood tea party theme hosted by Cerah Misa Hernandez, Anne Curtis-Smith mentioned Audrey Hepburn as one of her style icon. Asked about her fashion style, the actress dubbed as The Philippines’ Sweetheart, described her fashion sense as “fun, free, and fearless.” With the help of Plains & Prints, Anne Curtis enjoys experimenting with her outfit as seen on her Instagram’s OOTD (Outfit of the Day) posts.

Here’s Orange Magazine’s video coverage during the Plains & Prints Afternoon Tea Party with Anne Curtis:

Inspired by the warm autumn sunshine is the California Dreamin’ collection. In pretty shades of pink and green, the collection features shift dresses, waist dresses, and pants popping out with dainty details. The collection is tailor-fit for women who like a more natural vibe yet still want to look polished and professional.

“Through very sweet colors and very much nature-inspired details, the California Dreamin’ collection gives out a refreshing, cool vibe,” says Eala.

Cosmopolitan ladies will certainly go for the Uptown Girl collection. Inspired by no less than the ultimate uptown girl herself – actress and style icon Audrey Hepburn- this collection features feminine silhouettes with glamorous, rich details in bold shades of blues, yellows, and oranges. It goes without saying that this collection is pure style and grace, much like Audrey.

“With Uptown Girl, we focus on creating very classy, sophisticated silhouettes and details. Audrey Hepburn never left our mind while we were designing the clothes, asking ourselves, what would she wear?’” Eala adds.

Meanwhile, the Flights of Fancy collection features a twist on a classic wardrobe staple – the button down polo shirt. Repurposing it to something fun and fancy, in vibrant prints and interesting colors, the regular button-down shirt becomes trendier.

“Polo shirts are such a staple in office wear. We wanted to give it a twist with this collection. The pieces from Flights of Fancy can take you from the office to, maybe, an after work hang out,” says Eala.

Anne Curtis Plains & Prints

THE PLAINS AND PRINTS WOMAN

The new collections embody the look that the fiercely independent professional woman goes for – well-polished, trendy, and unique.

“The Plains and Prints woman is not afraid to try trends or to stand out in her outfits.  She always has a fun element in her clothes because she could go from a busy day at work to a fun night out with friends. She is always well put together, and you will never ever see her dull and boring,” describes Eala.

Plains and Prints has always been known for its chic, trendy apparel choices for the modern, sophisticated, Filipino woman.

“She likes colors and prints, which are very evident in all four collections. She may not be too adventurous with silhouettes, but she definitely goes all out for prints. So we’re doing our biggest print yet: an image inspired by Audrey Hepburn,” expounds Eala. “It actually takes a very long process to develop the prints since we have to send the design abroad to be printed, but the end result is something stunning.”

A well-established designer on his own, Rhett Eala says working on the Plains and Prints collections is a creative blessing for him.

“Working on Plains and Prints is actually very good for me since it’s my creative outlet for casual wear. All my ideas for casual wear, I get to apply with the collection for the brand,” he enthuses.

Plains&Prints Fleur De Lis

These collections will be available at Plains and Prints stores nationwide starting June26, or via online shopping through http://www.plainsandprints.com. For regular updates on release dates, Like Plains and Prints Facebook page or follow @Plainsandprint on Instagram and Twitter

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