California Pizza Kitchen invites pizza lovers everywhere to share those pleasurable moments in a storytelling campaign with two main stars: you and your CPK pizza. Just grab a bite of your favourite CPK pizza in any size, any flavour, anytime, anywhere. Have a slice at home, at the park, in the office, by the pool, at the tennis court, by your car, or even in a famous landmark. Show us how much you enjoy your CPK pizza by taking a selfie or a groupie with family or friends.
Starting February 24, upload your pizza story snapshot or short video to Facebook, Instagram, Twitter or YouTube. Add the hashtags #MyPizzaStory, #EveryPizzaTellsAStory and #CPKPhilippines. To get a free treat from your friends at CPK, like CPKPhilippines on Facebook, Twitter or Instagram and share the link of your pizza story to firstname.lastname@example.org with your full name, mobile number, date of birth and your favorite CPK location.
“Our latest campaign rides on the massive popularity of “selfies”, Oxford Dictionary’s 2013 word of the year,” says Archie Rodriguez, President and CEO of Global Restaurant Concepts Inc., the local partner of CPK. “People come to us for memorable dining experience of unique pizzas. As we believe that every pizza tells a story, we invite our guests to share their fun CPK moments on social media and reward them with special pizza treats.”
Every selfie or groupie will be rewarded with classic personal pizza favorite – Five Cheese + Fresh Tomato, The Original BBQ Chicken Pizza or Untraditional Cheese. A CPK Pizza Voucher will be emailed to them complete with details on how to redeem their prize. A participant will only be rewarded once regardless of the number of selfie or groupie entries. Submissions will be accepted until April 13, 2014.
CPK Philippines is the first franchise to operate outside the United States. As a testament to its popularity in the country, the restaurant has been expanding its presence for 16 years. CPK has been exciting its growing band of loyal diners over the years with gourmet pizzas, pasta dishes, appetizers, desserts, and beverage menu.
CPK’s eight branches in Metro Manila are located at the Alabang Town Center, TriNoma, Greenhills Promenade, Power Plant Mall, Greenbelt 5, W Global Center in Bonifacio Global City, Eastwood Mall, and SM Mall of Asia. Two years ago, CPK opened in Harbor Point Mall in Subic, its first branch outside the metro.
From a Legendary Pizza to a Global Brand
We opened our first restaurant in Beverly Hills in 1985. Former federal prosecutors Rick Rosenfield and Larry Flax combined their passion for food with fresh high-quality ingredients to create innovative, hearth-baked pizzas such as The Original BBQ Chicken, Thai Chicken and Jamaican Jerk Chicken, cooked in an open kitchen. The restaurant gave California a place in the pizza pantheon alongside Chicago and New York. Our California twist on global flavors resonated with guests, and almost immediately, CPK became a bustling spot for business and family gatherings.
Almost immediately after the first location opened, we expanded from California to more than 250 locations in more than 30 states and 11 countries. But it doesn’t stop there; you’ll also find us bringing smiles to the pizza aisle in your grocer’s freezer, taking the edge off travel fatigue in major airports all over the world, feeding eager fans at sports stadiums and students on college campuses.
California Pizza Kitchen completed an initial public offering in August 2000 and traded on the NASDAQ National Market under the ticker symbol CPKI. Only July 7, 2011, Golden Gate Capital completed the acquisition of CPK and as a result of the acquisition, the company’s common stock is no longer publicly traded
Global Restaurant Concepts Inc., a Filipino-owned company, brought the world famous brand in the Philippines. In 1998, the first CPK restaurant outside the United States opened its doors in Glorietta 3, Ayala Center, Makati City.