Uratex Launches Simmons Beds

By Cherrie Anne Villahermosa


THE world’s leading premium mattress brand has unveiled their latest product to bring more comfort to Pinoy’s homes.

Simmons in partnership with Uratex Foam launched their latest inclusions of brands, the Simmons beds to provide fully charged sleep experience to more homes in the Philippines.

Aloysius Chew, Simmons Singapore (SEA) Pte Ltd.’s Regional General Manager said that the beauty of sleeping in the new mattress is it provides the consumer supreme comfort as it is equipped with different layers of foams, fibres and even natural materials like cashmere, silk, wool and memory foam on the top of the pocketed coil unit.

“These layers add comfort and conformability to give the mattress a special touch appeal and enhance the cushioning feeling that you experience as you lie down,” Chew added in an interview with him during the launching of the mattress at the Simmons studio in San Juan last July 10, 2014.

L-R Aloysius Chew Hung Meng , Regional General Manager of Simmons Singapore , Stephen Lee, Associate Sales Director of Uratex

SIMMONS LAUNCHED: Aloysius Chew, Regional General Manager of Simmons Singapore (left), Stephen Lee, Associate Sales Director of Uratex, and other guests.

“As a firm believer that the mattress one sleeps on makes a difference in the individual’s wellness, Simmons is committed to developing superior mattresses and thus help consumers attain a better quality of sleep to live life fully charged. We intend to provide the people with a chance to truly indulge in their beauty rest and consequently improving their health,”  Chew added.

The mattress is manufactured in Japan and is now available in nine countries including the Philippines.

Beautyrest Sapphire Essence

Beautyrest Sapphire Essence

Beautyrest Sapphire Finesse

Beautyrest Sapphire Finesse

Beautyrest Sapphire Opulence

Beautyrest Sapphire Opulence



Simmons which originated in the United States of America was founded by Zalmon G. Simmons in 1870. He built his first factory in Kenosha Wisconsin and started with nine employees and manufactured wooden insulators and cheese-boxes. In 1925 John Franklin Gail Simmons designed a machine that could coil and insert wires into fabric sleeves independently. As a result of Gail’s pocketed coil spring machine, Simmons beauty rest mattresses were all filled with unique pocketed coils.

Today, Simmons is the forerunner in technological innovations which includes the individually wrapped pocketed coil mattress with its legendary “Do-Not-Disturb” benefit.

Simmons provided beds for hotels such as Shangri-La, Hilton Cebu, Marco Polo Davao, New World Manila, Solaire Resort and Casino, The Peninsula Manila, Westin Philippine Plaza and Traders Hotel.

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