Bea Alonzo Is The New Face of F&C Jewelry

Determined, independent and passionate. The country’s brightest Kapamilya star Bea Alonzo continues to be an inspiration to women all across the country – not only for her impressive talent but her gracious heart. She’s a proud and empowered Filipino who fully embodies the ideals of a modern woman. And this is why she’s so fitting to be F&C’s newest ambassador.

F&C, the wholly home-grown brand, has been creating precious jewels and heirlooms for generations of families and women, and is celebrating its 45 years in the business this year. Led by the second generation Florete family – headed by Marissa Florete and Marjorie Florete – F&C has become one of the most trusted names in stylish, handcrafted jewels, known for its chic designs and excellent craftsmanship.

F&C Jewelry Announces Bea Alonzo as their newest ambassador

“We’re all so very proud to be celebrating our 45 years. It hasn’t been easy, but it’s been a beautiful and fruitful journey. And as we move forward into the next decade and the next chapter of F&C, we’re excited to have Bea Alonzo join us. She’s the epitome of the modern woman, and she embodies all the enduring qualities and virtues of F&C,” shares Marjorie Florete, F&C EVP for Sales & Operations.

“It feels great to be part of F&C and their 45 years legacy in the jewelry industry. I’m looking forward to my future collaborations with them,” beams Bea Alonzo. And when asked how she elevates her everyday ensembles, she prefers to go for stylish yet subtle statements. Her must-haves is a pair of diamond earrings – “which can totally transform an outfit” – and diamond rings and gold necklaces. “It lends just that perfect touch of shimmer and luxury. Just putting them on immediately makes you feel more sophisticated!” she smiles.

F&C Welcomes Bea (from left to right); Marcelino C. Florete III, F&C EVP for Accounting, Marissa C. Florete, F&C EVP for Marketing & Merchandising, F&C Brand Ambassador, Bea Alonzo, Susan Florete, F&C Vice President and Marjorie C. Florete, F&C EVP for Sales & Operations


First established in 1973, F&C Jewelry was established by the matriarch Susan Caperonce Florete, together with her spouse, Marcelino M. Florete, Jr. Their children, Marissa Florete-Gorriceta, Marjorie Florete, Marcelino Florete III and Atty Mary Christine Florete, furthered the family legacy and took the company to a new level with their exciting vision.

“At F&C, we take great efforts to fuse together quality gems and precious metals to create exemplary pieces that have timeless appeal. We commit to good quality and create innovative designs that will be relevant for future generations to come.  All of these heirloom pieces, which may be passed on from one generation to the next, celebrate beauty and romance; all sound pieces and valuable touchstones that last a lifetime,” shares Marissa Florete, F&C EVP for Marketing & Merchandising.

To discover the beauty and grace from F&C Jewelry, visit its store branches located at all SM Stores and at the new Glorietta Mall.

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