If there’s one thing that Filipinos admire most about Koreans, it would definitely be their clear, radiant, and seemingly transparent skin. That’s why K beauty products have a huge market in the Philippines. However, the problem is that products made in Korea are typically made for skin tones that are whiter or lighter than the skin of most Filipinos. So Last year, the world’s No. 1 direct selling company, Amway, launched a Korean whitening skincare product line in the Philippines – MIYU.
MIYU has proven quite popular, which is why Amway chose to mark MIYU’s first anniversary in style, with a party for young Amway Business Owners who have fallen in love with the brand. MIYU ambassador Krestle Deomampo graced the occasion that featured a foam up challenge, and even a bit of cosplay with authentic Hanbok costumes, and a photo wall of the Cherry Blossoms of Nami Island a backdrop.
MIYU means “beauty within you”, the brand offers an uncomplicated skincare routine compared to the famous 5-8 steps of most Korean skincare regimens. With their 3-in-1 whitening cleanser, MIYU 3in1 Whitening Toner and the MIYU Whitening Moisturizer with SPF 30, MIYU delivers results that are comparable or even superior to other more complicated to apply Korean product lines.
Known globally as one of the leaders in botanical research, Amway has applied its unparalleled knowledge of plant extracts, and their specific benefits, to truly set MIYU apart, even among already famously good Korean skin care products.
An active ingredient of MIYU is buckwheat extract which is proven to provide protection against the harmful rays of the sun, prevent premature skin ageing, and make skin look fairer while nourishing it to its deepest layer. It is also is known to be a powerful antioxidant and anti-inflammatory agent that revitalizes and brightens skin The second product in MIYU’s 3 step process, the Pore me down toner, contains Chaga Mushrooms that helps decrease excessive sebum production and tighten pores.
With the meticulous product development that Amway has become famous for, no wonder, this skincare line’s 1st year anniversary was one worth celebrating, especially for Filipinos who achieved their #skingoals with MIYU.