After racking up more than a million views on YouTube for her live performance of “Mind As A Weapon,” twelve-year-old hip-hop prodigy, Alex Bruce returns with a take-no-prisoners jam that’s built on the strength of her talent and personality.
“Pull It Off,” the first official single under Sony Music Philippines, continues the Batangas-based rapper’s streak of empowering hip-hop anthems.
Sure, it lives up to the charismatic appeal of “Dopest,” the trap-influenced demo released four months ahead of her debut. But this time, we hear a convincing introduction of a future star confidently rapping about not needing other people’s approval, delivering her verses with both fire and excitement.
Given music history’s lack of coverage on the contributions of Filipina artists in hip-hop, it’s quite interesting how someone so young like Alex Bruce was able to champion an unrelenting brand of self-expression that puts authenticity at the forefront of her lyrics, reminding us of a younger Ruby Ibarra or Cardi B minus the vulgarities.
With Jim Poblete at the helm of the production, turning Alex Bruce’s sharpened skills into a star-making showcase that’s beyond theatrical, expect nothing less of “Pull It Off.” It’s a song that will surely end your summer on a high note.
“Pull If Off” is now available on streaming and download platforms such as Spotify, Apple Music, iTunes store, and Deezer via Sony Music Philippines.