To celebrate its seventh anniversary, Carousell, one of the world’s largest and fastest-growing classifieds, announced a successful migration from OLX for its Philippine business unit and a fourfold revenue growth in 2018, supported by monetisation streams in mid-2017, enhanced product features and improved user experiences.
“We are very encouraged to see most of the OLX users successfully migrated to our Carousell platform. Every day, more and more Filipinos discover that selling on Carousell takes just a matter of seconds,” shared Carousell Philippines general manager Raffy Montemayor. “We recorded over 250 million listings worldwide with 4X revenue growth, this proves that Carousell is meeting real demands and it’s more relevant than ever in the Philippines.”
Raffy also announced the appointment of Carousell Philippines’ new Head of Cars, Karl Magsuci. Karl has more than 17 years of management experience in marketing, brand and product strategy. He has worked with top brands including Honda Cars Philippines, Inc., Ramcar Group (Motolite Battery) and BMW Philippines. Karl will manage a team of 25 in the Car business units and lead the strategic planning for the company.
“With the rapid growth of Carousell in the Philippines, we have seen a real need to expand our platform to offer high-value verticals such as properties and automobiles. With the addition of Karl in our team, I am confident that our automobiles business unit will lead in the online classified space.” Raffy continued.
The company also presented its newly redesigned Carousell app. The updated app has a new look-and-feel that pushes user-generated content to the foreground. The interface has been made cleaner and simpler to put the spotlight on what matters the most: people, their items and their stories. Carousell users can also expect better discoverability with new vibrant category icons within the app.
This visual identity refresh signifies the brand’s progression and growth, while putting a spotlight on its core purpose of enabling shared possibilities amongst users of the online marketplace. Throughout the years, Carousell has been harnessing mutually beneficial opportunities to empower users, and celebrated numerous success stories of users who turned their passions into livelihoods.