L’Oréal Brandstorm returns for its 27th year as an annual business competition among college students around the world.
The top 24 teams in the Philippines were chosen last March 7, 2019. The top 8 teams will be selected on March 22 at the National Semi-Finals and will go on to compete at the National Finals on April 25, 2019. The National Champion will represent the country in Paris for the Worldwide Finals. For the first time ever, the winning team receives a L’Oréal’s Intrapreneurship Award where they will immerse in a three-month program at Station F, the world’s largest start-up campus in Paris, France.
Locally established by L’Oréal Philippines in 2009, the competition attracts thousands of students every year. This year, students are tasked to create a disruptive innovation for skincare to attract and engage health-conscious consumers via digital solutions and connected technologies.
The worldwide winner in Paris will be mentored by L’Oréal experts at Station F, where they will demonstrate the feasibility of their concept to a collection of decision-makers for the chance to develop a prototype of their project as a brand under the L’Oréal Active Cosmetics Division.
How L’Oréal Finds New Talent Through Brandstorm
As a global competition, Brandstorm allows L’Oréal to find new talent by putting students through real-life situations that reveal skills that are innovative, daring, tenacious, and entrepreneurial in spirit. Winners are given the opportunity to discover the company’s culture and explore its various areas of expertise. For L’Oréal, it’s a fresh and homegrown approach to discovering new talent.
“Every year, between 150 and 200 people are hired by the Group from Brandstorm,” says L’Oréal Executive Vice-President Human Relations, Jean-Claude Le Grande. “The competition has completely changed to better meet the expectations of the young participants, as well as the Group’s current recruitment needs and its position as a Beauty Tech Company, which requires an increasingly wide range of skills and diversified profiles.”
A Quick Look at Dermocosmetics (Medical Beauty)
The L’Oréal Active Cosmetic Division (ACD) is inspired by the work established by healthcare and skincare professionals to provide life-changing and sustainable aesthetic results to health-conscious consumers around the world. The division meets a range of needs by distributing a wide variety of products across the world to pharmacies, drug stores, and doctor’s offices. Brands under ACD include:
- La Roche-Posay
- Roger & Gallet