Jollibee Foods Corporation (JFC) opened last April 6, 2019, its milestone store in Guam, as part of the company’s accelerated global expansion plans – growing towards its vision to be among the Top 5 restaurant companies in the world.
The standalone Jollibee store seats 205 and is in front of Micronesia Mall in Dededo, the most populous village in Guam.
The Guam store is Jollibee’s 38th store across American states and territories. The fast food giant recently announced its accelerated North American expansion plan, which includes growing to 150 locations in the U.S. and 100 in Canada over the next five years.
An estimate of over 1000 enthusiastic fans lined up with some queuing for 12 hours to celebrate the first day of Jollibee’s Guam store. Guam residents can now enjoy Jollibee’s most famous dish – the crispylicious and juicylicious Chickenjoy; and other favorites such as Jolly Spaghetti with its unique sweet-style sauce, and Jollibee Burger Steak which is made with 100% pure beef with a special mushroom sauce.
“This was an exciting day for both Jollibee and our many fans in Guam who have awaited the opening of our store here,” Dennis Flores, President and Head of International Business – EMEAA, said. “It was so fun to see such a diverse, eclectic group of people who call Guam home queueing up to enjoy our offerings and to experience the joy of eating delicious food together.”
Jollibee continues to expand its horizons globally catering to local markets aside from serving overseas Filipinos. It has succeeded in winning the taste and preference of markets such as Manhattan, Vietnam, Brunei, Singapore, and Hong Kong. The company aims to achieve the same kind of success for their newly-opened stores worldwide given the strong appeal of Chickenjoy and the warm, personal service it has come to be known for.
JFC is the parent company of Jollibee, and has 14 brands with over 4,500 stores across 21 countries. In 2013, JFC became the number one restaurant company in Asia, in terms of market capitalization and is the world’s largest and fastest growing Asian Restaurant Company. The fast-food giant is now aiming to be among the Top 5 Largest Restaurant Companies in the world in terms of market capitalization.
To achieve this, JFC identified focusing on the two largest economies in the world, namely China and United States, and for continued expansion in other parts of the world, while sustaining business growth in the Philippines.