“A compliment is verbal sunshine,” wrote American comedy writer Robert Orben.
Pinoys are generally shy and not very outspoken. We usually think twice about giving a compliment, as we might sound too forward. We are even more timid when it comes to receiving a compliment. We become too modest or self-critical, because we don’t want to appear smug or overconfident.
Mentos, the Philippines’ number 1 selling candy in leading supermarkets and convenience stores today, hopes to help change that with their limited-edition Mentos CompliMentos rolls. Mentos is like a universal “friend request”, a conversation starter, a candy that helps you connect with people. In a bid to further spread positivity, Mentos introduces a new packaging for Mint and Fruit Chewy Dragees. The new packaging features 16 different compliments, such as “You fill me with excite-mint!”, “You sweeten up my life”, and “Your smile is refreshing”, among others.
With the help of Mentos CompliMentos, you get the chance to make a fresh connection by paying someone a sincere compliment.
Mentos wanted to bring that Global campaign closer to home by working with celebrities Paulo Avelino and Gabbi Garcia on a social experiment video. The two were seen separately on a small screen posing as static ads at a mall. They would try to get the attention of passersby in the mall and interact with them by paying them compliments. The social experiment culminates with Paulo and Gabbi revealing that they are actually at the mall, and start sharing Mentos CompliMentos rolls to the crowd and more live compliments from everyone around.
“What I learned was that people were shy and embarrassed at first but they were thrilled to receive compliments and nice comments. They sort of lost their shyness,” said Paulo.
“The compliments served as ways to connect with them. What I saw was how they were not just flattered but touched by the compliments,” said Gabbi.
“Mentos is all about making Fresh Connections and with Mentos CompliMentos, our latest limited-edition roll, we wanted to be the enabler or catalyst for these moments through the tangible manifestation of our brand positioning. Compliments don’t need to be made up of big words. They can be something as simple as ‘you have a nice smile’ or ‘you are kind.’ Mentos came up with this campaign to help people make connections, meet new friends and learn how to accept compliments graciously,” said Denise Opulencia, Mentos Brand Manager.
“Mentos continues to create fresh connections even on digital through its continued partnership with Shopee. As they gear up for the 11.11 sale, Mentos & Shopee have even more sweet deals in store for consumers!” said Eugen Soriano, Digital and E-Commerce Lead, Perfetti Van Melle Philippines.
Shopee is excited to partner with Mentos for the exclusive launch of Mentos Complimentos. Like the Shopee app, these limited-edition candies help to drive social engagement and encourage quality interactions amongst Filipinos. “We are excited to be the first online platform to offer these to consumers just in time for our 11.11 Big Christmas Sale.” said Shopee Philippines Associate Director, Martin Yu.
So what do you say the next time anyone says you are look good today? Instead of a shy “hindi naman!”, try accepting the compliment with gratitude, and also finding something good about the other person too!