Novotel Manila Araneta Center fulfills a trending online community’s dream of a grand foodie festival with “Masarap Nga! Meet and Eat!” – a pioneering collaboration with the food blogger, Masarap Ba? starting from March 29 until April 7 at the Food Exchange Manila.
Over 200 thousand followers or fans of Masarap Ba?, popularly known as “ka-kulto” (cult followers), are in for a delectable experience as phenomenal food products made by small and medium entrepreneurs popularized by the page are infused into the buffet dishes by Novotel Manila’s culinary team.
Masarap Ba? expressed her excitement, “Finally, it’s happening. We can realize this project that has been popularly in demand by both my online followers and consumers who have been yearning for food that they are comfortable with and ye t offer innovative concepts and experiences.”
Seventeen local food products have been handpicked by Masarap Ba? to be featured in the event, and these are: Mad Meat’s homemade bacon, Beth’s classic chicken gallantina, roast beef and baked salmon by Benedicto Kitchen, Binagoongan and Chicken flakes by Mishee’s, Gourmet Tuyo by Che-che’s Gourmet, Cream Cheese by La Petite Fromagerie, Zero-sugar Peanut Butter by Gng. Bukid, Papa Bear’s chili oil, Tamago Chips, Eddy’s old style chicharrones, Mango Grill Manila’s Cheesy Cassava, the 64% Dark Chocolate Tart by Halfsaints, Auro Chocolate Cacao from Davao, Daddy Mikk’s Chilli and Garlic Crunch, Buenlago Kitchen’s Indie Sauce, cupcakes by Cake Shots and Le Sucre Club’s dream cake.
Plus, her personal favorites found at the Food Exchange Manila such as the Homemade Corned Beef, Indian dishes at the Indian station, and the Cheese bread and favorite Gelato flavors at Indulge by Chef de Patisserie Manny Sy are going to be available within the 10-day promo run.
Going by the alias, Kat Abaan Jr., the person behind the popular food blog “Masarap Ba?” says that she wants to use whatever influence she has to contribute something positive for others.
“I don’t want Masarap Ba? to remain as just another witty account. I want to make this journey more meaningful by lifting others up. And it was through the community of supportive “ka-kultos” that I found the courage and support to go beyond food reviews and extend help by getting established brands like Novotel to engage these SMEs and appreciate their concepts and products,” she said.
Novotel Manila Araneta Center’s General Manager, Mike Brown, affirms that the hotel is aligned in creatively promoting local players through the property.
“Novotel Manila is not just a fun global brand that provides the best for its guests but it’s also a cooperative member of the community. We are grateful that Masarap Ba? chose us for this creative collaboration which also includes some of our food products. This innovative move brings out the best of both local players and our hotel’s global culinary team,” he said.
To encourage more “ka-kultos” to support this one-of-a-kind merging of social media influence and culinary talent, a 5% discount e-voucher is redeemable for those who can present a copy upon entry to Food Exchange Manila. The e-voucher will be published in Masarap Ba?’s social media sites.
Masarap Ba? and Novotel Manila Araneta Center have also agreed to donate part of sales to the Philippine Animal Rescue Team (PART) in support of Masarap Ba?’s advocacy in saving stray animals.
Guests are also in for a treat as Kat Abaan Jr., Masarap Ba? herself, may drop by anytime within the duration of the 10-day promo.
Masarap Nga! Meet and Eat will run at the Food Exchange Manila located at the ground floor of Novotel Manila Araneta Center from March 29 until April 7, 2019. Buffet rates start at P1,588 nett. For reservations, please call (02) 990 7888 or mobile number 09498865591.