Seaking Marks 20th Anniversary with Wild Alaskan Keta Salmon Line

Superb Catch Inc., the company behind trusted seafood brand Seaking celebrated its 20th anniversary at Makati Shangri-la Hotel last November 8, 2019.

Uy siblings from left to right: Jennifer Uy Ampon (President), Shirley Ng Cha (Corporate Secretary), Nancy Uy Alipio (Corporate Treasurer), and Jeffrey Uy (Chief Operating Officer)

The brand was started by the Uy siblings two decades ago. Jennifer, Jeffrey, Nancy, and Shirley sold bangus (milkfish) from their father’s fishpond. They would debone the fish at home and haul them to supermarkets on their own. Armed with only a small-startup capital, the Seaking brand was literally built by their own hands. Through their hard work, resilience, and determination, Seaking has become an industry leader and a household name.

In order to ensure the highest product standards, Seaking has continuously adhered to the following principles:

  1. Fresh frozen seafood
  2. Strict production process
  3. International food standard approved operation

Fish is carefully selected, deboned, marinated/smoked, packed/labeled, and vacuum sealed. They follow a first in, first out policy so the fish is always fresh.

What started as a frozen milkfish business has developed into a full blown seafood line which includes Cream Dory, Squid, Bottled Bangus, and their newest offering — their Wild Alaskan Keta Salmon line.

Seaking brings us the best and healthiest type of salmon all the way from Alaska. Farmed salmon are grown in crowded fish pens and sea cages. They are fed pellets made with chemicals and are considered genetically modified organisms (GMOs). Wild salmon are born in rivers and spend their adult lives in the ocean. They feed on fresh shrimp, crab, and krill. Wild Alaskan Keta Salmon is one of the best sources of seafood protein and naturally occuring Omega 3. Omega 3 can help improve heart health, enhance the immune system, and even reduce the risk of diabetes. Seaking offers four (4) cuts of Wild Alaskan Keta Salmon: Chunks, Belly, Steak, and Slab. Seaking is the first wild salmon retailer in the Philippines.

Seaking products can be found in more than 1,500 supermarkets, restaurants, and hotel chains in the Philippines. Their products are also exported to countries like Japan, South Korea, Australia, New Zealand, Canada, and USA among others. From a home-based operation back in 1999, Seaking has grown to encompass a 20,000sqm processing plant which will be fully operational in January 2020.

“As the great Walt Disney said, all our dreams can come true if we have the courage to pursue them. We intend to continue delivering quality products and through our passion we have not only captured the hearts of the Filipinos but their trust and confidence in the Seaking brand,” Jennifer Uy Ampon shares.

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