More than 400 children, along with parents and caregivers from the Payatas community in Quezon City, flocked to SM Cinema’s free screening of the much-anticipated live action movie “The Lion King,” held at SM City North EDSA recently.
During the film, kids and kids-at-heart couldn’t help but be amazed by the fascinating effects, characters, and of course, the phenomenal songs from the movie. This once in a lifetime opportunity for some of the underprivileged children in the community, hopes to convey the message that SM is a place for all.
“We always ensure that our corporate social responsibility activities serve as a catalyst for positive change in communities where our cinemas and malls are present. Today, we embark on a simple, yet meaningful step to enjoin the children and families from Payatas Community, to experience the wonderful world of SM,” said Ruby Ann Reyes, SM Cinema Vice President for Corporate Marketing.
SM Cinema, supported by SM Cares, offered this free, exclusive viewing of Disney’s “The Lion King” to indigent families from Payatas, Quezon City as testament to their pledge in supporting communities wherever SM is present.
“We want to provide these kids from the Payatas community a venue where they can discover and develop their love for movies,” added SM’s Ruby Reyes.
Daily Manna Feeding Payatas Community volunteer Gemma Rabe shared that the kids couldn’t contain their excitement over the experience. “Very grateful kami na may ganitong activity ang SM. Talagang excited sila dahil makakatungtong sila saSM. Makakapasyal sila at makakanuod na rin sa wakas ng movie sa SM,” she said.
SM Cares is the Corporate Social Responsibility arm of SM Prime Holdings, Inc. Its advocacies include Programs on Persons with Disabilities, Children and Youth, Women and Breastfeeding Mothers, Environment Sustainability, Senior Citizens, and Overseas Filipino Workers (SM Global Pinoy).
As a responsible integrated property developer, SM ensures that its CSR programs serve as a catalyst for positive change in the communities that it supports.