STYLE SET FREE And New Concept And Racing Cars Highlight Hyundai Motor’s Next Steps In Electrification At 2019 Frankfurt Motor Show

  • Hyundai Motor showcases new EV Concept 45 at 2019 Frankfurt Motor Show
  • Hyundai Motorsport debuts its first electric racing car – the Veloster N ETCR
  • Celebration of the All-New i10’s public world premiere, alongside a special version of the model
  • The ‘Hyundai Faces’ format offers an interactive platform for key brand representatives and media to present insights into Hyundai’s brand story

With the start of the 2019 Frankfurt Motor Show (IAA), which
takes place from 10 to 22 September, Hyundai Motor provides exclusive insights into the future of mobility. The brand is showcasing 45, a full electric concept that envisions its forthcoming EV design direction. Hyundai Motorsport is also launching its first electric racing car, the Veloster N ETCR. Meanwhile, the automaker is also celebrating the public world premiere of the All-New i10.

FRANKFURT AM MAIN, GERMANY – SEPTEMBER 10: SangYup Lee (C), Head of Hyundai & Genesis Design & Senior Vice President at Hyundai Motor Company speaks at the unveiling of ’45’ an electric vehicle concept at the 2019 IAA Frankfurt Auto Show at Messe Frankfurt on September 10, 2019 in Frankfurt am Main, Germany. (Photo by Thomas Lohnes/Getty Images for Hyundai)

Once a simple means of transport, the concept of the car is continuously changing, blurring the boundaries between our lives and automobiles. At this year’s IAA, Hyundai Motor illustrates its personalised in-car customer experience strategy for future electric vehicles. Hyundai considers how future vehicles will offer customers more freedom to design their cars in a way similar to how people design their homes, and shape their automobiles the way they do their lifestyles.

The new concept accentuates the forward-driven design direction while exploring the evolution of Hyundai’s ‘Sensuous Sportiness’ design language. ‘Sensuous’ stands for enhanced emotional values that customers can experience through design, and ‘Sportiness’ is determined to
implement those values through innovative mobility solutions.

In addition to the New EV Concept 45, Hyundai will also be hosting a series of interactive displays to offer guests the opportunity of experiencing STYLE SET FREE themselves. These include STYLE SET FREE Studio, which allows visitors to interact with various materials to create a kaleidoscope effect, as well as H-Space, which offers a personalised in-car customer experience.

FRANKFURT AM MAIN, GERMANY – SEPTEMBER 10: SangYup Lee (C), Head of Hyundai & Genesis Design & Senior Vice President at Hyundai Motor Company speaks at the unveiling of ’45’ an electric vehicle concept at the 2019 IAA Frankfurt Auto Show at Messe Frankfurt on September 10, 2019 in Frankfurt am Main, Germany.  (Photo by Thomas Lohnes/Getty Images for Hyundai)

At IAA, Hyundai is now revealing the next stage of its future mobility vision by debuting its full electric concept car, which demonstrates how Hyundai is rethinking mobility. The brand presented the first steps of STYLE SET FREE earlier this year at CES in Las Vegas and at Milan Design Week.

“We are delighted to once again be showcasing a number of exciting product launches, as well as our future mobility vision at IAA, our ‘home’ motor show in Europe,” says Andreas-Christoph Hofmann, Vice President Marketing & Product at Hyundai Motor Europe. “With the launch of our EV concept 45, and first-ever electrified racing car, Hyundai is further demonstrating how we are at the forefront of eco-mobility.”

Hyundai setting a benchmark for electrified future of motorsport

Hyundai Motorsport (HMSG) is using the first IAA press day as a platform to exclusively unveil its recently first-ever electric racing car, designed and built at the company’s headquarters in Alzenau, Germany. It introduces a new era of motorsport for the company, with electric driving becoming one of the main pillars of Hyundai Motorsport.

Hyundai’s exciting new model embodies the combination of power-driven, sporty vehicles with alternative energy sources.

The Hyundai Generator

Hyundai also presents the Hyundai Generator, a portable charging station for electric vehicles and the newest feature of emission free electric charging. First, eco-friendly hydrogen is produced from renewable energy sources such as solar and wind.

FRANKFURT AM MAIN, GERMANY – SEPTEMBER 11: Kyung-Won Suh, Senior Research Engineer at Hyundai Motor Group, poses with a hydrogen generator at the Hyundai booth at the 2019 IAA Frankfurt Auto Show at Messe Frankfurt on September 11, 2019 in Frankfurt am Main, Germany. (Photo by Thomas Lohnes/Getty Images for Hyundai)

The Hyundai Generator is a mobile charging system that consists of two fuel cell stacks, and two EVs can be simultaneously charged from one generator. It features a high-speed charging capability as well as significantly reduced noise levels compared with a diesel generator.

As comprehensive service provider of the new ETCR (Electric Touring Car Racing) championship, Hyundai will be providing the Hyundai Generator as a recharging system for all the cars. This will accelerate the transition to e-technology.

The All-New Hyundai i10

Hyundai celebrates the public world premiere of the All-New Hyundai i10. The latest addition to the Korean automaker’s i-range is a key player in Hyundai Europe’s plan and the safest and best-connected car in its class.

The All-New i10 not only features a new-look dynamic design, but also a host of connectivity upgrades, including Connected Car and Bluelink®, making it a leader in its segment. The All-New i10 embodies Hyundai’s core values and combines two of our key pillars: Assurance and Performance. It is a car that has been built in Europe for Europe and embodies Hyundai’s approach to making mobility affordable while retaining high technical standards.

FRANKFURT AM MAIN, GERMANY – SEPTEMBER 10: SangYup Lee, Head of Hyundai & Genesis Design & Senior Vice President at Hyundai Motor Company, poses in the ’45’ electric vehicle concept at the Hyundai booth at the 2019 IAA Frankfurt Auto Show at Messe Frankfurt on September 10, 2019 in Frankfurt am Main, Germany. (Photo by Thomas Lohnes/Getty Images for Hyundai)

In addition to the standard model, Hyundai also unveils the i10 N Line. It is the third model after i30 and Tucson to be equipped with the N Line package. Offering design and performance enhancements, N Line has become an important component of Hyundai’s model strategy.

The All-New Kona Hybrid and New IONIQ Electric

By already presenting an extensive eco fleet on the street, where other manufacturers are only talking about it, Hyundai is a leader in future mobility. The brand offers the broadest range of electrified powertrains and sold over 600,000 electrified vehicles globally. Visitors to IAA can experience the latest members of the company’s eco fleet, the All-New Kona Hybrid and the New IONIQ Electric, which are both on display at the Hyundai booth during the event.

Hyundai Faces

The Hyundai Motor 2019 IAA press conference takes place today at the company’s booth in Hall 11 at 09:25 CEST. In addition, the company also hosts Hyundai Faces, an interactive media event to selected media across Tuesday 10 and Wednesday 11 September.

Each Hyundai Faces session features exclusive discussions with key Hyundai executives, offering valuable insights about three key topics based on the company’s three brand pillars: Progress, Performance and Assurance. All sessions consist of a 15-minute talk and presentation, followed by a 15-minute question-and-answer session.

Join the Pipe

Hyundai has teamed up with Join the Pipe, a Dutch-based company which produces refillable multi-use bottles to reduce the amount of waste that comes from single-use plastic bottles. Visitors to the Hyundai booth can receive a sustainable bottle from the Recharging Station. With this collaboration, Hyundai is contributing to city clean ups in developing countries by redistributing drinking water in a fair and hygienic way.

 

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