Globally acclaimed artist and Filipino icon, Lea Salonga, returns home this August as she stars in her first-ever laundry musical – “When I Shine With You”, telling the story of Lea’s most iconic pieces of clothing and how they keep shining anew. To celebrate and recognize Lea’s mark in the Philippine music industry, the new…
In Filipino households, doing the laundry is traditionally seen as a woman’s sole responsibility. Thanks to the shift in people’s mindsets,aided by Ariel’s progressive #JuanWash campaign, that backwards thinking will soon be a thing of the past. Recognizing that chores can be done by anyone, Ariel rolled out the #JuanWash campaign which is targeted towards…
Perhaps no era has prompted a more dramatic shift in gender norms than this one; and these changes are most evident in one of the most basic facets of daily life chores. Where household tasks were once viewed as “women’s work” decades prior, nowadays, a more equal division of tasks for cooking, cleaning, laundry duties,…
