PepsiCo in Thailand first to launch campaign, accessing premium TikTok inventory via The Trade Desk platform

The Trade Desk and TikTok, the leading destination for short-form mobile video, have announced a new advertising partnership covering key Asia Pacific markets. The partnership will allow advertisers to directly access premium TikTok inventory across Asia-Pacific via The Trade Desk platform. TikTok is the first short-form video platform to integrate its ad offerings with The…

Gatorade Outlines Three-Year Partnership with UEFA Champions League

Gatorade expanded on its recent three-year partnership with football’s most-watched annual sporting event, UEFA Champions League, as part of a PepsiCo multi-brand partnership that includes as flagship global brands Pepsi Max, Lay’s and Gatorade. Formally designated as the tournament’s “Official Sports Drink,” Gatorade will receive access to field boards, product at pre-post game press conferences…