EVENTS COVERAGE: Olay White Radiance “Spotless: A Pitch Black Event” with Bea Alonzo

The stylish set of the Metro, all garbed in chic and immaculate white, heralded the arrival of Olay White Radiance CelLucent White Essence through “Spotless: A Pitch Black Event” held recently at the SMX Convention Center.

Touted as the “best Olay ever,” Olay White Radiance CelLucent White Essence gives a woman that radiant, glowing look in an all-new, non-greasy way—no need to even resort to power peels or laser treatments. It has a dual whitening action that not only reduces dark spots but also evens out one’s skin tone, leaving one with natural, luminous glow. It makes the skin look brighter and smoother in just four weeks.

To celebrate the debut of Olay’s latest in the market, P&G Philippines gathered the city’s stylophiles in their most fashionable white dresses and attires in a pitch black event highlighting one another’s radiance in homage to Olay White Radiance CelLucent White Essence’s superb whitening effects.

The event, hosted by model Karen Pamintuan, kicked off with the “Enlightenment” fashion show that celebrated the fair and spotless skin of the models showcasing various white ensembles appropriate for different occasions and styled by designer Santi Obcena. A highlight of the event was the mesmerizing appearance of Olay ambassador and reigning Box Office Queen Bea Alonzo who displayed youthful glow and radiant beauty.

The program was capped off by the “Faces of Spotless” where “spotless” and beaming guests were called and honored on stage, much to the pleasant surprise of everyone. Olay also generously gave away elegant and classic Francis Libiran gowns in an exciting raffle that delighted the fashion-forward guests.

On the sidelines, guests were able to experience the BIS (Beauty Imaging System) machine that measures skin complexion health in relation to spots or pigmentation, pores, wrinkles, evenness and UV spots or photo-damage. The BIS machine is easy to use and provides printed reports with results and recommendations for facial rejuvenation, treatment and proper skin care. Since the BIS machine produces extensive yet easy-to-understand analysis and report, it helps educate women on their skin condition and treatment planning.

Apart from the BIS machine trial, special discounts through the P&G and Watson’s partnership were also given on Olay White Radiance CelLucent White Essence during the event.

“This event celebrates a new era in whitening! Women can now possess natural, luminous fairness without going through drastic measures like chemical peels and micro-dermabrasion. Olay White Radiance CelLucent White Essence contains an advanced whitening technology that acts on melanin formation resulting in spotless, radiant skin,” shares Olay brand manager Arthur Peňa.

“Spotless: A Pitch Black Event” is the third in a series of Red Carpet events by Olay White Radiance CelLucent White Essence. Stay tuned and be excited for more amazing, glamorous and glitzy Olay red carpet affairs set to conquer the world of beauty.