Noticed something different with GCash on their website? It seems they have a new logo.
We reached out to GCash, the leading mobile wallet in the Philippines with 20M users and 63K partner merchants, through its operator, Mynt, and they confirmed that indeed, GCash is about to ‘refresh’ their brand.
According to GCash Chief Marketing Officer Chris Manguera, GCash will roll out its new look in the coming weeks together with improved services through its app. “The brand refresh is more about improving rather than changing,” Manguera says. “It’s not a cosmetic change, but changing and improving the whole GCash experience.”
Manguera says that the ‘refresh’ is meant to make the app easier to use and navigate. Manguera adds that there are even bigger news to come in the following weeks.
“As a leader in the industry, GCash wants to make Filipinos empowered by providing them endless possibilities when they use the app. With GCash, users can do anything. That’s empowerment.”
Stay tuned for more updates as we get more news on this!
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