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Home»Food & Beverage»Mang Inasal Supports OPM, Launches Music Advocacy Program
Food & Beverage

Mang Inasal Supports OPM, Launches Music Advocacy Program

Team OrangeBy Team OrangeOctober 1, 2011Updated:October 1, 20114 Comments3 Mins Read
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1:43
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Filipino fastfood chain MANG INASAL  expresses its love for Original Pilipino Music (OPM) by launching an advocacy program that gives eight deserving artists music grants and valuable exposure to a broader audience.

The project dubbed as the “Mang Inasal Mang Aawit Music Advocacy Program” aims to preserve and enrich the local music scene by providing new and original songs that reflect Filipino sentiments, values, and spirit an avenue to be heard.
The eight breakthrough artists chosen for their talent, commercial appeal, and type of music include OPM pop heartthrobs  1:43  whose debut recording titled “Time for Love” remains on the bestselling album chart for months now; multi-awarded RnB and soul artist  Arnee Hidalgo  who is releasing a comeback album soon; acoustic singer-composer  Aries Sales  from Davao City; and hitmaking pop band  Kiss Jane, the group behind songs “Lagi” and “Baliw.”
Mang Aawit will likewise feature musical auteur, gold record artist, and staunch OPM advocate  Myrus  whose launching his second all-original album soon; stand-up comedian and radio host  Onse  of DZBB Teleradyo; sultry pop singer and Pinoy Dream Academy scholar  Sheng Belmonte  whose latest single “Gigil” is now a radio hit; and Sony Music’s acoustic gem  Stephanie Dan.
“Mang Inasal loves Filipino culture and music, especially our very own OPM. We believe that helping promote our own brand of music and artists is a part of our responsibility as a corporate citizen,” explains Mang Inasal Marketing Manager Enri Luzuriaga.
“Giving our new artists their much-deserved break is an inherent value to Mang Inasal. We as a company has also a humble before becoming one of the biggest fastfood chains in Philippines today,” adds Luzuriaga.
Mang Inasal Mang Aawit will be funding the recording of two promotional songs for every artist and the production of one music video that will be played heavily in close to 400 Mang Inasal stores nationwide. A compilation album of all these original songs will also be released within the year.
“The Mang Inasal Mang Aawit music advocacy program comes at a time when OPM needs it the most. It is one big step to reviving our local music industry that was what was once the most influential in Asia,” related Mang Aawit Project Director Chris Cahilig.
“I have no doubt that many of the eight breakthrough artists will soon become the most prominent OPM artists. And it would be good to remember in the future that they all started from Mang Inasal Mang Aawit,” adds Cahilig.
1:43 aries arnee hidalgo chris cahilig enri luzuriaga kiss jane mang inasal mang inasal mang aawit music academy program myrus apacible onse opm original pilipino music sheng belmonte stephanie dan
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TEAM ORANGE is Orange Magazine TV's select contributors. It also contains Press Releases. Please follow @OrangeMagTV on Twitter for other updates.

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