Magnolia Ice Cream, the first name in ice cream, launched its newest flavors last April 27 to promote the tourist spots and the festivals of Laguna and Batangas provinces in line with the Philippines’ tourism campaign with the theme “It’s more fun in the Philippines.”
The pioneering ice cream brand in the country announced its Best of the Philippines (BOTP) flavor collection like Macapuno Banana and Macapuno Langka for the province of Laguna and Coffee Crumble and Tsokolate Tablea for the province of Batangas.
Magnolia Ice Cream General Manager Mayo Alcon said that the flavors best represent these provinces in the same way that the brand promoted Guimaras through its Mangoes and Cream and my personal favorite, the Baguio Good Shepherd with the Ube Keso variety.
“We are happy that these provinces agreed to be featured for our new Magnolia Ice Cream flavors. We are hitting two birds with one stone by promoting our new flavors and the country’s tourism program,” Mayo Alcon said.
“These flavors are Laguna and Batangas’ very own and Magnolia Ice Cream lovers will surely enjoy these while visiting these beautiful tourist spots,” he added.
Mayo Alcon thanked Laguna Gov. Jeorge “ER” Ejercito Estregan and Batangas Gov. Vilma Santos (and Vice Gov. Mark Leviste) along with Department of Tourism secretary Ramon Jimenez, who graced the press launch at the San Miguel Corporation (SMC) head office in Mandaluyong City.
The tubwrap of Laguna’s Macapuno Banana and Macapuno Langka flavors will feature tourist spots Rizal Shrine, Hidden Valley, Pagsanjan Falls, St. Peter Alcantara Church and Mt. Makiling as well as the Anakalang and Luisiana Pandan Festivals.
The Batangas tubwrap highlights the Mt. Carmel Church in Lipa City, Taal Park, Calaruega Church, Jaybanga Lobo, Taal Volcano, Ambon-Ambon Falls, Malabrigo Lighthouse, Fantasy World, Mt. Malarayat, Acuatico San Juan Laiya and Cintal Coritos Garden Resort along with the Ala Eh Festival.
A mini-Fashion Show of beautiful Pinays models the new flavors of Magnolia Ice Cream while Magnolia Ice Cream new brand ambassador, Elmo Magalona performed two songs for the media and other guests. More of Elmo Magalona’s latest endorsement in my separate post,
Also served to guests during the launch were Magnolia Ice Cream’s Double Gold edition flavors Double Dutch/Choco Chip Cookie Dough, Ube Keso/Creamy Halo-Halo, Cookies & Cream/Rocky Road.
Both Best of The Philippines and Double Gold varieties are available in 1.5L sizes.