So what can we expect from PENSHOPPE this 2012? Traditional casual wear with clean nautical touches. Color blocking. Light fabrics that are easy to wear. “The latest campaign is more relaxed and approachable. Definitely feel good fashion with a casual edge,” shares Brand Director Alex Mendoza. “Trends to look forward to over the year are more vivid use of colors, clean silhouettes, acid wash jeans and our highly popular varsity jackets.”
Consequently, PENSHOPPE kicks off its Pre-Summer 2012 campaign with a modern take on cheerful wardrobe fundamentals such as jeans, shirts, jackets and other signature style as fronted by the brand’s strongest brand presenters: Gossip Girl star Ed Westwick, Asian superstar Mario Maurer and local “it” girl Solenn Heussaff.
There are many reasons why a smart, sensible guy’s girlfriend would take one long look at Ed Westwick’s latest campaign for PENSHOPPE and run to the store – boyfriend in tow. After his surreal visit to Manila last year much to the amazement of fans and fashion observers alike, it seems apparent that to create a Chuck Bass out of every guy became every girl’s 2012 resolution.
Simply put, there is no other Chuck Bass.
If Ed Westwick is considered by many as PENSHOPPE’s marketing ammo, then it is fair to say that Asian heartthrob Mario Maurer is the brand’s sales catalyst. Soon after the 23 year old was signed last August sporting the brand’s now famous varsity jacket, the item immediately went out of stock – early on proving that anything the kid touches turns into gold.
Solenn Heussaff is not just a pretty face – she is a powerful female influencer.