Cultural leader, Pharrell Williams continues exploring his ongoing love affair with two of adidas’ most celebrated design icons: the Superstar Track Jacket and the Stan Smith sneaker. The final adidas Originals = PHARRELL WILLIAMS product delivery for 2014 – with additional drops to follow in 2015 – finds Pharrell Williams toying with the classic polka dot: a bold, fun print motif that signals both energy and joy.
This December, the polka dot pack is launching in the Philippines, featuring Stan Smith shoes in leather and track jackets in satin. All of them are coming in a palette of yellow, blue and fresh white with small-scale red dots.
The campaign visuals intend to express the most profound joy of all: love. The campaign shots feature the same group of millennials – first seen in the Pharrell Tennis Campaign. With its youthful, uplifting spirit, offering imagery and styling that are approachable and “real”, the campaign strives to communicate the key tenet of the continued collaboration:
‘Equality is love visualized. It is a symbol of affection, the action of affection. Equality is everything from a greeting to a declaration of true love. In all its forms. It is ACCEPTANCE. It is LOVE. It is STRENGTH.’ Pharrell Williams, November 2014.
‘Polka Dot Small’: Pricing is set at P5,995.00 for the satin Superstar Track Jackets and P5,595.00 for the Stan Smith sneakers. The package will be available this December at adidas BGC, Greenbelt 3, Trinoma, Ayala Cebu and Power Plant, as well as in Sole Academy and Sneakpeek.
adidas Originals is the authentic lifestyle brand, symbolised by the Trefoil logo bringing heritage styles of the adidas history back to life in a way that is relevant to today’s stylish consumers.