Axis watches go beyond trends. They are timepieces of self-expression and style. It is not surprising then that Axis has partnered with artists to create unique expressions of time.
Axis launched an art exhibit entitled “Time Out of Time” on November 12, 2014 at SM Mall of Asia. The exhibit featured the works of recognized artists Ram Mallari, Buds Convocar and Salvador Ching. The pieces are a collection of mixed media works that incorporate Axis watches.
Greater meaning is given to this partnership of art and time as the art works are intended for charity. Beyond just being pieces of art, the works will be sold through a bidding process and the proceeds will be donated to Children’s Hour.
The works of each participating artist are an artistic translation of the concept of time.
Ram Mallari turns discards into works of art. His mixed media assemblages have garnered attention and praise. Mallari’s Axis artwork is called “Time Voyager”. His work consists mainly of metal discards combined with plastics and other non-metal discarded materials that were welded together.
He is hoping that this piece will help raise more awareness on recycling and its value. Ram wants to inspire people to turn scraps into creative and functional pieces and in the process, help them understand the value of his work and its purpose.
Before pursuing a full time career in painting, Buds Convocar spent his early years in the academe handling a wide array of art subjects such as Design, Illustration, Typography, Painting and Cartooning.
His Axis work is entitled “We All Need More Time”. It communicates the need for balance — to focus on the challenges that confront us but still make time for the people we love, especially in celebrating our triumphs.
Salvador “Buddy” J. Ching is a full-time, multi-awarded Painter, Installation and Performance Artist. His work is entitled “Oras-yon” which is part of the Women of Malolos Series. His work is inspired by the memories of the past and represents the images of our history.
The Axis art exhibit is a harmonious partnership between art and time — a partnership that will benefit many children. Through art and a philanthropic endeavor, Axis truly goes beyond just being a timepiece.
The artworks may be seen at the Axis pop-up store on the ground floor of SM Mall of Asia, near National Bookstore. Axis watches are available in Watch Republic Shops and leading department stores nationwide.