Fresh from a robust performance in 2013 sustaining positive growth, Globe Telecom kicks off 2014 with a reinforcement of its commitment to better serve its subscribers, businesses, and the nation.
Dubbed as Project Wonderful, the program was launched after the country was hit by typhoon Yolanda, prompting the leading telecommunications company to proactively take part in nation-building initiatives through its Bangon Pinoy disaster response and relief efforts. This paved the way for Project Wonderful to branch out to three (3) main pillars: Nation-building, Culture-building, and Brand-building, giving the company a holistic view on helping stakeholders build and discover a “wonderful world” in a form that is relevant to them.
Under the Nation-building pillar, Globe is set to build a wonderful and resilient Philippines with programs that will rebuild homes and schools as well as provide livelihood opportunities, while bringing together individuals and groups who share the same spirit of selfless giving.
“Through Project Wonderful, Globe Telecom aims to create a wonderful world for families and underprivileged Filipinos who have been affected by natural calamities and disasters,” said Globe President and CEO Ernest Cu, who stressed the importance of sustainability. “We are in it for the long haul, together with our partners and employees, who share our advocacy and spirit of volunteerism.”
To take an active role in nation-building, Globe Telecom recognizes that mobilization starts from within, bringing to life the pillar on Culture-building. Under Culture-building, Globe is shaping up to become a more customer-centric organization, fueled by a common passion to help and live a culture of service guided by its renewed mission, vision, and values.
“We want an organizational culture with an innate caring for our customers because the challenge of service differentiation will have to come from our ability to go the extra mile. This will guide how we do our business and help us make things wonderful for our customers and for each other, the Globe way,” added Cu.
Bringing to life its passion and commitment to the customer, Globe vows to remain a strong challenger brand that leads the industry with innovative and relevant offers. Under Brand-building, the telco will pioneer products and services anchored on four (4) consumer brand pillars: customized and personalized offers, services to help live the digital lifestyle, a stronger and faster network, and a rewarding Globe experience.
“Project Wonderful endeavors to make a difference in the lives of our consumers, employees, and Filipinos in general by helping them create a wonderful world where everything is getting better everyday, from a nation that will continue to rise above challenges, an organization that makes service delivery as ultimate differentiator, to a brand that makes an impact to the lives of customers. This is journey of Globe, and we enjoin our subscribers and the rest of the country to be part of it.”
In 2013, Globe generated total revenues of P90.5 billion, a 9% increase from P82.7 billion in the year prior, underpinned by continued demand for data connectivity across its mobile, broadband and fixed line data businesses. Mobile revenues grew 8% year-on-year to P72.8 billion compared to prior year’s P67.2 billion, owing to the sustained leadership of the postpaid segment with high-quality postpaid subscribers. Broadband and fixed-line data segments booked robust revenue gains of 20% and 13% year on year, respectively, attributed to rising demand for data and internet connectivity.