iACADEMY unveils a new campaign that ties together a pioneering effort for the local music industry with the talents of their students as well as expertise of their partners.
“Our intent is to partner with vanguards of the local music industry such as Pinoytuner, Radio Republic, Amplify, Vandals on the Wall and Ndfy so that we can create a comprehensive PiLE of information regarding local musicians online,” said Vanessa Tanco. President and CEO of iACADEMY. “There’s a lot more that has to be done, but we are proud to have taken the first step towards this initiative,” she added.
Three of the iACADEMY students involved with the project, Renee Jason Jover (BSCS-SE), Alyssa Denise Paelmo (BA-AD), Justine Lawrence Gonzales (BS-Animation) explains to Orange Magazine what PiLE is all about in this video below:
An idea borne out of the need to combine the school’s three main educational niches—computing, business and design—iACADEMY now seeks to fuse the school’s resources and address a demand, anchored on the universal language of music.
PiLE is a local search engine and sharing platform that intends to promote the local music industry. The goal is twofold—to introduce more Filipinos to the unfamiliar and but no less talented musical acts from this country; and, to those who already recognize the promise of Filipino musicians, to give both audiences and artists a chance to thrive in this evolving digital landscape.
Embracing ingenuity in a digital world
Despite its simplicity as a vehicle to empower the local music scene, PiLE is actually a first for the country.
“Our role is to make sure that Filipino music gets presented to more people who can appreciate the talent and hard work that goes behind creating it. Involving our students in something like this also means they get hands on, practical experience for an initiative that is relevant and important to them,” says Tanco.
With the support of the country’s top music industry players, artists, music enthusiasts and the altruistic vision of today’s youth with the technical skill to make it happen, the possibilities of how PiLE can change an evolving music scene is endless. The opportunity to constantly develop features to eventually create an ecosystem is present and it will never lose sight of the fact that it exists to celebrate Filipino talent.
“We are trying to build a really unique but immersive experience for our students. And in doing so, we get to put the spotlight on something that is relevant to everyone involved…something that can truly shape our future and we can take pride in,” Tanco ends.