Topman officially opens its newest store in the Mega Fashion Hall last May 28, 2014.
Designed in Topman’s signature style, the store joins other global fashion brands in the newest wing of SM Megamall.
Topman’s 13th store in the Philippines, located at the 3rd floor of the Mega Fashion Hall, will carry the Cali and Pastel Black trends. Inspired by the on-going surf trend of statement prints and layered wash denim, the Cali trend embodies a true Californian beach bum vibe. On the other hand, the Pastel Black trend is a fresh update of the sportswear lead trend. Classic pieces and ‘must have’ joggers are mixed with muted brights for a more adventurous look.
“As a fashion leader, continuous growth is very essential and we are thrilled with the opening of our newest store in SM Mega Fashion Hall. Being the fashion authority, Topman always delivers cutting edge and fashion forward pieces, which our customers are looking for.” Says Sharon Ugot, Group Brand Manager of Topman Philippines.
Guests of the store opening will enjoy food and drinks, as well as a performance by Taken by Cars, the first Filipino indie-rock band to perform at the South by Southwest (SXSW) Festival in Austin, Texas.
To further celebrate their opening day, Topman will also launch an Instragram competition to give fans a chance to win a shopping spree from the brand. Fans simply have to take a photo of the Topshop Topman truck that will be roaming the streets of Manila starting May 28, and post it on their Instagram accounts with the hashtag #TopmanMegaFashionHall.
Topman has earned its sartorial stripes with an unswerving, energetic approach to producing truly exciting high-street men’s fashion. Driving trends forward while shifting the way men approach shopping, its attitude to creating brilliant, affordable and authoritative menswear is second to none. Topman caters to a diverse crowd ranging from the trend conscious, bright-young-things; the man who wants to top-up his wardrobe with essential basics and classic fashion staples to sub-cultural groups largely driven by the music scene.