TV5 wins big at the 49th Anvil Awards, bagging the prestigious Anvil Award of Excellence and the Bronze Anvil for the mobile app Pinoy Hoops, and the Anvil Award of Merit for its emergency response unit Rescue5. Dubbed as the “Oscars” of PR, Anvil Awards is staged annually by the Public Relations Society of the Philippines (PRSP).
TV5’s VP for New Media Sheila Paul, Public Service Head Sherryl Yao, News5 Anchor Paolo Bediones, and Voyager representative Patricia Gavino, product owner of Pinoy Hoops, received the trophies at the awarding ceremonies held recently at Solaire Resort Hotel.
Bestowed with the Anvil Award of Excellence, Pinoy Hoops is an innovative mobile app from TV5, Smart, and Voyager Innovations, Inc. It gives users real-time basketball updates, scores, game alerts, stats, and schedules straight from their mobile devices. A perfect companion for PBA, NCAA, and FIBA viewing, this app has earned over 270,000 downloads.
It is cited for effectively enriching the Filipino’s basketball TV watching experience, making it the Philippines’ premier basketball app. Pinoy Hoops was also one of only two recipients of the esteemed Bronze Anvil, the highest award given out in the PR Tools category, for successfully adapting to the Pinoy’s changing behavior by supplementing the viewers’ content. Pinoy Hoops is available for download on Android and iOS phones. For more information, visit www.tv5.com.ph.
Another big winner is News5’s premiere public service team Rescue5, recipient of the Anvil Award of Merit for its entry Aksyon sa Baha.
The Anvil recognized Rescue5 for its practice of “cause journalism” by providing immediate assistance to people in distress during emergencies and disasters, and imparting disaster preparedness knowledge and skills to the general public. It also featured the internationally acclaimed team’s other disaster risk reduction and management (DRRM) initiatives such as launching a Rescue5 activity book for kids and producing safety interstitials to show the public how to make an improvised floatation device using common items such as water bottles, and even your jeans.
Rescue5 is the first local news unit to equip its reporters and cameramen with life-saving skills, allowing them to deliver not only news but also crucial assistance during emergencies and disasters.
This year’s Anvil Awards is hailed as the most competitive thus far with a record number of entries, making TV5’s achievements an exceptional testimony to its integrity, commitment, and excellence in Public Relations.