Valda Pastilles, a green, conical-shaped, chewy pastilles, has been known for soothing and cooling throats for more than a century now. Recently, with its launch event held last September 11, 2014 at Alphonse Bistro in Pasig, the brand has upped its cool ante by showcasing its newest endorser, award-winning singer-composer Rico Blanco.
As we all know, Rico Blanco is one of the most talented musicians in the Philippines. He is every inch a rockstar, oozing with a cool persona. His voice alone holds a refreshing power that can captivate the hearts of every Filipino with just the first note, much like how Valda Pastilles gives instant cooling sensation in every chew. No wonder Rico is the perfect face for the brand.
Hosted by Gelli Victor, the new Valda Pastilles’ new TVC was revealed during the launch. The video showcased no less than Rico Blanco and the brand’s single that he wrote and composed entitled, “Time For You” which he performed live to the delight of the media guests.
With the brand and Rico Blanco’s collaboration, they have created a fresh song that leaves nothing but cool vibes.
In addition, the feel good song’s full-length music video was also unveiled, which was as soothing as the song alone.