Avon formally launched Richard Yap as the newest celebrity addition to their formidable endorser roster. The number one fragrance brand in the country has chosen the 47-year-old actor and businessman to become the face of its latest scent, RY.
Ricjard Yap’s appeal in TV, movies, and various endorsements has been known to come from the celebrity’s positive tension in his character – formal but approachable, mysterious yet relaxed.
“It’s an absolute honor to be noticed by such a well-loved and iconic brand as Avon. I would like to thank Avon for giving me the chance to represent the brand. It’s a point of pride to be part of the Avon family and to have a fragrance that sports my initials,” Richard Yap said.
Acting Avon Philippines general manager Emie Aguilar-Nierves said, “We’re very thrilled in welcoming Richard Yap to our family. Richard is an inspiration for many as a celebrity, businessman and family man. We look forward to our Avon representatives meeting him in our sales events.”
“As the company for women, Avon prides in being committed to knowing what women need and want. Coming up with the new RY scent is our way of providing them with the product that they want for the men in their lives.” the GM further added.
Richard Yap joins the ranks of Anne Curtis, Angel Locsin, Georgina Wilson, Isabelle Daza, Solenn Heussaff, Julia Montes, and Xian Lim who comprise the powerhouse Avon celebrity roster.