Closeup has designed a first in beauty oral care. Co-created with cosmetic dentists, Closeup Diamond Attraction gives you visibly whiter teeth in one brush.
“Closeup is always looking for ways to innovate and to accentuate every woman’s best accessory, her smile,” said Closeup Senior Brand Manager Gem Laforteza. “White teeth have become such a beauty staple, so Closeup worked with a team of cosmetic dentists, to create Diamond Attraction, that will give you that much needed and instant lift. It’s truly the best in beauty and it’s now in the Philippines.”
Last January 27, Closeup also presented its latest ambassador, TV host and actress Heart Evangelista, at the Closeup Diamond Attraction launch held at the Blackbird at the Nielsen Tower in Ayala Triangle, Makati City.
This is the second time Heart Evangelista is endorsing the brand, as she appeared via the Closeup Lemon Mint 11 years ago (2004) with then love team John Prats. The blooming soon-to-be bride of Senator Chiz Escudero, expressed her happiness to be back with her Closeup family.
“I’m so glad to have Closeup Diamond Attraction in my beauty arsenal, because it highlights my smile. Nothing compliments your overall look better than a dazzling white smile, because it gives you that boost of confidence and it completes your total look,” she said.
Recommended by one of the country’s top cosmetic dentists, Dr. Cecile Infantado, Closeup Diamond Attraction uses the revolutionary Blue Light Technology. “What elevates Closeup Diamond Attraction from other whitening toothpastes in the market is that it utilizes Blue Light Technology through a blue covarine foam that lessens the yellow tones on teeth, making teeth look whiter and brighter, instantly,” said Dr. Infantado.
Tagged as one of the 2015 Best in Beauty picks by top celebrity makeup artist Xeng Zulueta, Closeup Diamond Attraction is the perfect addition to anyone’s makeup kit, coming in handy whenever you need to get your pearly white teeth, in an instant.