WWF-Philippines “Earth Hour” at Quezon City Memorial Circle This March 28

WWF-Philippines, which organizes Earth Hour locally, revealed its switch-off plans at a press launch led by WWF International Director General Dr. Marco Lambertini, WWF-Philippines National Ambassadors Marc Nelson and Rovilson Fernandez, plus WWF-Philippines Climate Solutions Steward Mikee Cojuangco-Jaworksi.

This year’s main switch-off shall be held at the Quezon City Memorial Circle from 7:00 PM to 10:00 PM on March 28, Saturday night. “In the spirit of promoting meaningful climate solutions, we encourage Pinoy families to stay at home and observe the hour through low-carbon means – but everyone who wishes to join us at Quezon Circle will be treated to a surprise. A clue – come in sporty attire and bright colours,” reveals Earth Hour Philippines head, Atty. Gia Ibay.

Earth Hour uses the simple action of turning off lights for 60 minutes to deliver a powerful message on the need for decisive climate change solutions. In the past eight years, the movement has grown from a symbolic switch-off event in Sydney, Australia to the world’s largest open-sourced environmental campaign mobilising hundreds of millions of people in more than 7000 cities and 163 countries.

The Philippines has been championing the switch-off since 2008 and has topped participation records from 2009 to 2013 – earning it the title of Earth Hour Hero Country. A growing list of allies has pledged to support this year’s efforts, led by government partners such as the Local Government of Quezon City, Climate Change Commission, the Departments of Energy, Education, Transportation and Communications, Public Works and Highways, Labor and Employment, plus the League of Provinces of the Philippines. Corporate champions include Philips, ArthaLand, Banco De Oro and Smart Communications.

Earth Hour 2015 media champions include ABS-CBN, BusinessMirror, BusinessWorld, ClickTheCity.Com, Eagle Broadcasting Corporation, FleishmanHillard, FocusMedia, Globaltronics, Jack TV,Leo Burnett, Net-25, Pelicola.TV, Philippine Daily Inquirer, Philippine Star, QCreativs, Radyo Pilipinas, Radyo Agila, Radyo Veritas, TV5 and Wheninmanila.Com. WWF is seeking morecorporate and media support.

“More than a symbolic switch-off for the planet, Earth Hour aims to deliver concrete solutions to people in need. Last year, we deployed hundreds of fibreglass boats to help fishers affected by Typhoon Yolanda. This year, we will offer off-grid communities The Gift of Light,” says WWF-Philippines CEO Joel Palma. “Earth Hour’s message is clear. When we unite towards a common goal, we can change climate change.”