ABS-CBN Sports, the sports arm of ABS-CBN, was recognized with the Best Sports Digital Platform Award for its “Isang Bayan Para Kay Pacman” campaign in the inaugural Asia Sports Industry Awards held at the New World Hotel.
The “Isang Bayan Para Kay Pacman” was a month-long campaign of the Kapamilya network in promoting the airing of the the megafight between Filipino ring icon and People’s Champ Manny Pacquiao and flamboyant American champion, Floyd Mayweather, Jr. on ABS-CBN. The campaign involved digital interactivity through the use of the hashtag #OneForPacman where people can show their support for Pacquiao prior to his fight.
Another highlight of the campaign was the microsite the network created where people can throw their support via an interactive punching bag that one can click and “punch” showing that behind every punch of Manny is the strength of millions of Filipinos. The punch meter on the website garnered 126 million punches.
“Our win against some of the best campaigns in the region is a testament to the power of teamwork and excellence at ABS-CBN Sports. We’ve shown that we can top some of the very best Sports marketing projects around the Southeast Asian region with the work that we do,” said ABS-CBN Sports head Dino Laurena.
The Asia Sports Industry Awards recognizes and celebrates business leaders, organizations, facilities and campaigns at the forefront of the sporting industry, that have made a contribution to the growth and development of sports across South East Asia in the past eighteen months.
ABS-CBN, through ABS-CBN Sports, brings to free TV games of international and popular leagues such as the NBA, UEFA Champions League, and is the home of collegiate basketball in the country being the broadcast partner of the NCAA and UAAP. They also broadcast big fight events from the UFC aside from sports lifestyle shows such as “Upfront at the UAAP.”