Jollibee, the country’s leading fast-food chain and home of happy memories for many Pinoys, is reviving one of its most iconic jingles via a campaign that encourages families to make weekends a time for family bonding. First launched in 1987, the “I Love You, Sabado” jingle which has been rewritten and given a fresh arrangement, is considered one of the most well-loved and successful campaigns of the fast-food giant.
“Our ‘I Love You, Sabado!’ campaign inspired families to make the most of their weekends by spending quality time with one another. As a brand that promotes the joy of family, Jollibee is bringing back to life this campaign as we believe that the message still holds true in this day and age. Amid the hustle and bustle of our day to day lives, we want to reinforce the importance of reserving weekends and pursuing our passions with the the people who matter most — our family,” said Jollibee vice president for Marketing Harvey Ong.
To officially kick off the I love you, Sabado! campaign, six flagship Jollibee stores nationwide holds a simultaneous launch last July 4 with lots of freebies and surprises for customers that came with their families.
Aside from free langhap-sarap meals, games and other fun activities are in store for customers. Jollibee’s brand ambassadors and mascots was also featured in each of the runs. Yumbassadors Kiefer Ravena, Arnold Van Opstal, and Alyssa Valdez will be joining in on the fun at Jollibee New Las Piñas, while rock icon Bamboo will perform at Jollibee E. Rodriguez. The Voice Kids grand finalists and Jollibee Kids Club endorsers JK Labajo, Lyca Gairanod, and Darlene Vibares delights their fans at Jollibee Iba, Zambales, San Pablo Plaza and Parkmall Mandaue, respectively. The TVK stars gave customers a sample of their own ‘I Love you, Sabado!’ renditions. The kick-off at Jollibee Talomo in Davao meanwhile was joined by up and coming star Emmanuelle Vera.
Watch the new Jollibee TVC featuring the “I Love You, Sabado!” jingle below: